in this case
- Todd Brueshoff cancels his Hertz rental through Expedia well before pickup, securing a promise of zero cancellation fees.
- Hertz charges him anyway, launching a frustrating cycle where Expedia grants a refund one day and reverses it the next.
- Facing a failed credit card dispute and a maze of automated rejections, he searches for a way to hold the companies accountable.
Todd Brueshoff cancels his Hertz rental through Expedia two days before pickup and receives an email confirming that there’s no cancellation fee. But wait, there is! Hertz charges him a $52 no-show fee. Can he get his money back?
Question
I recently booked a Hertz rental car through Expedia for pickup at Fargo Airport. The reservation clearly stated that I could cancel at any time before pickup with no penalty. Three days before my rental, I canceled the reservation through Expedia and received an email confirming my cancellation with no cancellation fee.
Imagine my surprise when, a week later, Hertz charged me a $52 no-show fee. I immediately contacted Expedia and a representative told me that my reservation did not include a cancellation fee.
But then the responses got confusing: One Expedia agent claimed there was a cancellation fee in my reservation (which I know isn’t true), another told me to deal with Hertz directly, and yet another said Hertz had agreed to refund me — but the refund never arrived. At one point, Expedia even issued a refund to my credit card, only to reverse it and say it was a mistake.
I’ve followed all the advice from your columns, including appealing to the executive contacts listed on your site. The only replies I got were generic and didn’t answer my specific questions. I asked Expedia to provide written proof that my cancellation was sent to Hertz before the pickup time, so I could appeal to Hertz directly, but they never provided it. I even visited the Hertz counter at Fargo Airport, but the manager never got back to me, and the staff there said it looked like Expedia didn’t send the cancellation in time.
How can I get my $52 back? — Todd Brueshoff, Chicago
Answer
Let’s get one thing straight: When you book a rental car through an online travel agency like Expedia, it’s the online travel agency’s job to make sure your cancellation goes through and that you’re not penalized for following the rules. Expedia should have promptly processed your cancellation, confirmed it with Hertz, and provided you with written proof that the cancellation was received by Hertz before your scheduled pickup.
If your reservation terms allow for a free cancellation, and you cancel within the allowed window, you should not pay a no-show fee. If Expedia failed to transmit your cancellation to Hertz in time, that’s on Expedia — not you. (Related: Air France rejected my baggage claim for the most ridiculous reason.)
I reviewed your correspondence with Hertz and Expedia, and it looks like you did this by the book. You canceled in advance, kept all the documentation, and escalated your case through the proper channels, even appealing to executive contacts. I publish the names, numbers and email addresses for the higher-ups at Expedia and Hertz on my consumer advocacy site, Elliott.org.
This is mysterious to me. When you cancel a booking with an OTA, or any travel agency for that matter, it is canceled in the GDS/CRS the agency uses, whether Apollo, Sabre, PARS, Amadeus, or System One (whatever happened to System One, I wonder), and the vendor returns a cancelation acknowledgment with a cancelation code/number, which can easily be displaced in the passenger name record history.
Why didn’t an agent there at Expedia just enter *HC, or *HIC and get the cancelation number and furnish it to the author of this post?
Read more insightful reader feedback. See all comments.
You maintained a detailed paper trail, which is exactly what I recommend. If this happens to anyone else, I’d add: Always double-check that you receive a cancellation confirmation email and, if possible, contact the rental agency directly to confirm receipt — especially if you’re close to the cancellation deadline.
You did everything right, and you even went the extra mile — literally — by visiting the Hertz counter at Fargo Airport. The staff there suspected that Expedia didn’t send the cancellation in time, which would explain why Hertz saw you as a no-show. Expedia, meanwhile, bounced you between departments, issued and then reversed a refund, and ultimately failed to provide the documentation you needed to resolve the issue with Hertz.
It turns out there was more to this story. After Expedia issued a credit and then withdrew it, you filed a credit card dispute, which you lost. Once your bank sides with a merchant, you only have two realistic options: an outside advocate or a trip to small claims court. You chose me and I contacted Expedia on your behalf.
Expedia issued a full refund of your $52 no-show fee.
What you’re saying
Readers were baffled by Expedia’s inability to perform basic checks. While some pointed to technical incompetence, others saw this as yet another reason to avoid third-party booking sites entirely.
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The “Book Direct” consensus
Gerri Hether, Kenneth Weger, and elbee all agreed on one lesson: stop using Expedia. They argued that the “peace of mind” from booking directly with the vendor far outweighs any potential savings from a third-party site.
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The technical mystery
Derek McGillicuddy questioned why Expedia agents didn’t simply check the Global Distribution System (GDS) history for the cancellation code. He argued that the “cancelation acknowledgment” should have been easily accessible to any competent agent.
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Failure to advocate
JenniferFinger and Sandy criticized Expedia for failing its primary duty: advocating for the customer. They noted that by refusing to provide proof of cancellation to Hertz, Expedia actively obstructed the resolution.
Your voice matters
Todd Brueshoff followed every rule to cancel his car rental, yet a communication breakdown between Expedia and Hertz left him footing a “no-show” bill.
- When an online travel agency fails to notify a rental company of a cancellation, who should pay the price: the agency or the customer?
- Has a “free cancellation” policy ever turned into a hidden fee trap for you?
- Is the convenience of third-party booking sites worth the risk of being stuck in a customer service loop when things go wrong?


