How to win the car rental claim game

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By Christopher Elliott

Tim Carpenter thought he had done everything he could to avoid a frivolous damage claim on his rental minivan.

He took pictures of his vehicle before he picked it up and after he returned it. He noted every pre-existing scratch and dent in the paperwork.

But he thought wrong.

A timely resolution

An Alamo representative at Orlando International Airport informed him that “none of that mattered” when he brought the minivan back and that his vehicle, which had a small scratch on the rear bumper, would be processed by the company’s claims department.

“Three weeks later a series of claim letters started arriving in the mail, demanding payment of over $750,” says Carpenter, who works for a federal agency in Oklahoma City. “When I questioned the damage amount, based on the amount of damage that was noted, I was told that the entire rear bumper had to be replaced. And there was ‘loss of use’ associated with that. I asked for documentation of the repair, but was told that was ‘company property’.”

Carpenter’s story is hardly unique. Try as hard as motorists might, more of them are getting dinged by the dreaded car rental damage scheme. Although there are no reliable statistics on the number of these claims, a recent reader poll found that just over half of respondents believe car rental companies are pursuing every claim, no matter how small, with greater fervor. An almost equal number say the claim game is being played the same as it always has been.

Alamo eventually dropped its claim, but only after Carpenter forwarded his photos to the company, along with an email promising he would file a complaint with the insurance commissioners in Florida and Oklahoma alleging insurance fraud. Alamo also apologized for the incident and sent him a free coupon for a weekend rental after he posted his story on my site.

Consider the car rental industry’s perspective

If a vehicle is damaged, the company has the right to request payment from the customer or their insurance. If you didn’t opt for rental insurance and damaged the vehicle, you must take responsibility.

But customers argue that many of the damages for which they’re being dinged are minor – tiny chips, dents or scratches that, on any other car would be considered normal wear and tear. They’re also turned off by what they see as a racket to sell optional (and to the car rental companies, highly lucrative) insurance coverage. What’s more, they regard the “no claim left behind” philosophy as nothing more than an effort to profit from inevitable damage that comes with using a car – not unlike a hotel charging its guests for wearing out a carpet or burning out light bulbs.

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I can certainly see both sides of this argument. If you damage a rental car, you should certainly pay up. But going after motorists for little scratches and adding hefty – and highly theoretical – “loss of use” surcharges, crosses a line. There are ways to push back, though.

Take video of the vehicle – before and after

Many phones now have the ability to take a high-definition video with the flip of a button. This is the time to use it. (If your phone can’t record videos, then at least take picture.) Liz Brown credits the images of her SUV rented in Honolulu for saving her from an expensive damage claim. A rental associate had “forgotten” to record pre-existing damage to a bumper on the paperwork, and her pictures made the claim go away — eventually. “The car was already a piece of junk,” she says. “The damage claim was a waste of time and energy.” Jessyka returned the rental in excellent condition. However, the rental company provided her with photos of a damaged vehicle a few days later, and she had no evidence to prove that it was not the same vehicle.

Get the “all clear” when you return the car

Give yourself a few extra minutes when you return your wheels. Ask an associate to inspect the car and ask for a sign-off in writing. “I always wait for on-site contract closeout,” says Steve McEvoy, a frequent car renter based in Little Falls, NJ. With written proof that the vehicle was returned in satisfactory condition, making a claim is far more difficult than if you simply slip the keys in a drop box.

Ask for documentation

A car rental company needs to substantiate any damage to the vehicle. That includes time-stamped photos that show the damage to your car the day you returned it, and repair invoices that note the model, make and license plate. Ro Spinelli, a researcher and occasional car renter, looks for other signs that the car rental company is being honest, such as a pre-repair damage estimate. “It may be eye-opening to see what other appraisals are,” she says. I have yet to see an appraisal among the claim documents, unfortunately.

Discard the “loss of use”

One real gotcha during this process is “loss of use” since it is almost never based in reality. Rather, it’s a theoretical number that assumes the car would have been rented while it was being repaired. And that’s not necessarily a valid assumption. For a valid claim, the company must prove the car would have been rented during repairs, a tough task.

Get the authorities involved

A polite but firm response to the car rental company’s claims department, with copies to the insurance commissioner in the state in which you rented the car, sends a clear message: If you don’t drop this frivolous claim, I’ll appeal my case to a higher authority. That’s what Nathan Smalley did when he was asked to pay $870 for damage neither he nor the car rental company associate could see when he returned his Enterprise vehicle in Arizona. “The pictures essentially showed nothing,” he says. “Absolutely nothing.” He disputed the claim with the company. Threatened legal action. CC’d the state’s insurance commissioner. That seemed to work. Enterprise dropped its claim.

Keep detailed records. Ask for repair paperwork. Focus on actual damages. Notify authorities when needed. Pay only for what you damaged. (Here’s our ultimate guide to renting a car.)

A word of warning to anyone considering using these strategies to avoid paying for honest damages: If you abuse these tips, you’re no better than the car rental companies who are trying to make money from normal wear and tear. For what it’s worth, most renters who damage a car aim to do the right thing.

No one, including the rental company or you, should profit from a fender-bender.

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Christopher Elliott

Christopher Elliott is the founder of Elliott Advocacy, a 501(c)(3) nonprofit organization that empowers consumers to solve their problems and helps those who can't. He's the author of numerous books on consumer advocacy and writes three nationally syndicated columns. He also publishes the Elliott Report, a news site for consumers, and Elliott Confidential, a critically acclaimed newsletter about customer service. If you have a consumer problem you can't solve, contact him directly through his advocacy website. You can also follow him on X, Facebook, and LinkedIn, or sign up for his daily newsletter. He is based in Panamá City.

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