What does a BBB rating really mean?

How a company could easily get a false F rating from the BBB

Critics have called the Better Business Bureau (BBB) a scam and a ripoff — an aging nonprofit organization that extorts companies to the tune of hundreds or thousands of dollars a year to maintain a meaningless rating and accreditation. With all that controversy, you’d think the BBB would tread carefully around real consumer advocates, lest they end up in their crosshairs.

But you’d be wrong.

Last week, one of our readers pointed out that the BBB had given Elliott Advocacy an F rating! The circumstances around this failing grade are so bizarre and so infuriating that you will probably never believe another word the BBB says. (last updated on Aug 4, 2021)

Read more