Hertz mistaken identity: I was blacklisted after Mexico rental mix-up!

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By Christopher Elliott

In this case: Hertz’s Mistaken Identity Mix-Up

in this case

  • Hertz blacklists a traveler after accusing him of using a fraudulent ID during a rental in Mexico.
  • The traveler insists it’s a case of mistaken identity, claiming he was not in the country when the incident occurred.
  • Hertz refuses to show the customer the evidence against him, making it impossible for him to defend himself.

Hertz says Shane Rich rented a car in Cabo San Lucas with two women. He says it’s a case of mistaken identity. Now the company has suspended his rental privileges. How can he reverse their decision?

Question

I rented a car from Hertz in Cabo San Lucas. After that, Hertz placed me on the Do Not Rent List. 

Hertz claims that I tried to rent a car with a fraudulent ID. I do not understand this since my ID is entirely valid and definitely not fraudulent. 

So I asked for more information, but these were the only details that Hertz would provide to me. I asked the company to send me a copy of the ID they had on file but they refused. 

Hertz also says I was with two women when I rented the car. I took that trip to Cabo alone! I have no idea what they’re talking about, but now I can’t rent from Hertz. This is a case of mistaken identity. Please help! — Shane Rich, San Diego

Answer

Hertz shouldn’t have put you on its Do Not Rent list. And if it did, it should have told you specifically what you did to deserve to be on the list.

What is the Do Not Rent List? Basically, it’s a rental car company’s blacklist. Usually, you get on the list for failing to pay for your car. But you can also get blacklisted for doing something fraudulent, like renting a car with a fake ID. (Related: Help! My Hertz car rental is infested with ants — and now they’re charging me extra.)

In reviewing the paper trail between you and Hertz, it appears the company accused you of renting a car in Cabo in August 2021. However, you were not in Mexico at the time and you say you didn’t rent a car from Hertz in August.

Southwest Airlines is dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to providing our employees with a stable work environment with equal opportunity for learning and personal growth.

This really appears like a case of mistaken identity. Your voice matters: Rental Car Blacklists

Your voice matters

Being wrongly blacklisted by a travel company can feel like a Kafkaesque nightmare. We want to hear your thoughts on this case of mistaken identity.

  • Have you ever been wrongly accused of something by a travel company?
  • Should companies be required to show you the evidence they use to blacklist you?
  • What’s the best way to prove your innocence when a company’s records are wrong?

How to prevent a case of mistaken identity when you’re renting from Hertz

There are proven methods for avoiding a case of mistaken identity when you rent from Hertz. Here are some precautionary steps to take:

Scrutinize your rental agreement. Before signing any rental agreement, carefully review all the details, including your personal information, rental dates, and any additional drivers listed. Ensure that all information is accurate and report any discrepancies to the rental company immediately.

Keep your personal information safe. Be mindful of how and where you share your personal and identification details. Only share your ID or passport with an authorized representative, and if you’re ever unsure of the rental company’s disclosure requirements, ask to speak with a manager. (Related: Help! Hertz hit me with an $850 repair bill six months after I returned my rental car.)

Maintain your travel records. Keep a receipt of your car rental, including the car rental agreement. You don’t have to keep the bulky paper agreement, but at least take a picture of it with your phone. These records can serve as evidence of your rental if any discrepancies arise. (Related: Strangest car srental case ever: Hertz banned my father. Why can’t I rent a car?)

Report suspicious activity. If you suspect that your identity may have been compromised or that someone is using your information to rent a car fraudulently, report it to the rental company and the relevant authorities immediately. (Here’s our guide to renting a car.)

You have rights when you rent a car — and one fundamental right is to not be confused with another customer. If a car rental company like Hertz persists in confusing you with someone else, you may want to file a complaint with a consumer protection agency, seek legal counsel, or contact our consumer advocacy team. Top comment: The power imbalance is staggering

🏆 YOUR TOP COMMENT
Notice how Shane gets blacklisted and has to beg for mercy, but when Hertz makes the mistake, there’s no consequences for them? This is exactly how these corporations operate. Working people get punished immediately while billion-dollar companies face zero accountability. The power imbalance is staggering. They control the evidence, they control the appeals process, they control everything. And if you can’t afford a lawyer or don’t have someone like Elliott advocating for you, you’re just stuck on that list forever 💔
— Blues Traveler
Read more insightful reader feedback. See all comments.

How to appeal a case of mistaken identity

Like other car rental companies, Hertz has a system that allows you to appeal a suspension. It looks as if you had an active dialog with the car rental company and that it had asked you for a copy of your ID, which you provided.

Your case must have slipped between the cracks. All they had to do was compare the information on your ID to the one they got on the rental and they would have seen that this was a case of mistaken identity. It’s not clear why they didn’t.

A brief, polite written appeal to a manager at Hertz might have helped. I list the names, numbers and email addresses of the Hertz executives on this site.

I contacted Hertz. The company reviewed your file and checked your ID.

“We’ve determined that we made a mistake in this case and have restored the customer’s rental privileges and apologized to him,” a Hertz representative told me. Infographic: How to Fight a Rental Car Mix-up

How to fight a rental car mix-up

A guide to proving your innocence when you’re wrongly accused.

Preventative steps

Scrutinize your agreement. Before signing, carefully check that all personal details, dates, and charges on the rental contract are correct.
Document everything. Take photos of your rental agreement, the car’s condition (inside and out) at pickup and return, and your final receipt.

If you’re wrongly accused

Demand the evidence. Politely but firmly ask the company to provide all documentation related to their claim, such as the rental agreement, photos, or damage reports.
Provide your proof. Present your own evidence, such as your copy of the rental agreement, travel itineraries, or photos that contradict their claim.

When they won’t listen

Create a paper trail. Keep all communication in writing. If you have a phone call, follow up with an email summarizing what was discussed.
Escalate to an executive. Use publicly available executive contacts to appeal your case to someone with the authority to overturn the decision.
Executive Contacts: Hertz

Is Hertz ignoring your complaint?

When a case of mistaken identity gets you blacklisted and customer service won’t listen, you need to talk to someone with the power to fix it. We have the executive contacts to help you get results. Get the Hertz executive contacts

68301
Should a car rental company be required to show a customer the evidence it used to blacklist them?
What you’re saying: This is corporate impunity

What you’re saying

Your reaction to this story was loud and clear: this isn’t just a simple mix-up, it’s a glaring example of corporate power running unchecked. You see a system where a customer can be found guilty without a trial, and you’re not having it.

  • You see a stunning double standard

    You’re incensed by what you see as a glaring double standard. As top commenter Blues Traveler notes, the customer faces severe consequences for an unproven accusation, while the corporation faces “zero accountability” for its own admitted mistake. You see this as a system rigged in the company’s favor.

  • It’s the system, not just one error

    Many of you, like The Brown Crusader, don’t see this as a simple human error. Instead, you point to a flawed system where “automated judgment” and a lack of accountability allow a company to ruin a customer’s standing with the click of a button, no questions asked.

  • You’re demanding real consumer protections

    You’re not just venting; you’re calling for change. Readers like Alan Gore are demanding a “statutory right of appeal for all corporate banning lists.” You believe these secret corporate blacklists, which operate without transparency or due process, are fundamentally unjust and need government oversight.

Related reads: Hertz Rental Car Problems
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Christopher Elliott

Christopher Elliott is the founder of Elliott Advocacy, a 501(c)(3) nonprofit organization that empowers consumers to solve their problems and helps those who can't. He's the author of numerous books on consumer advocacy and writes three nationally syndicated columns. He also publishes the Elliott Report, a news site for consumers, and Elliott Confidential, a critically acclaimed newsletter about customer service. If you have a consumer problem you can't solve, contact him directly through his advocacy website. You can also follow him on X, Facebook, and LinkedIn, or sign up for his daily newsletter.

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