Boots is a UK-based pharmacy-led health and beauty retailer founded in 1849 and headquartered in Nottingham, England, with more than 1,800 stores across the UK and Ireland. Operating as Boots UK Limited, a subsidiary of Walgreens Boots Alliance (WBA), it sells medicines, personal care products, cosmetics, and optical and hearing services, and runs the U.K.'s largest pharmacy chain. In March 2025, WBA agreed to be taken private by Sycamore Partners in a deal worth about $10 billion, with the transaction closing later in 2025. Boots UK continues to trade normally while ownership transitions.
Boots generally responds to customer service issues in a satisfactory manner. That said, customers have reported delays with online order deliveries, difficulties with returns for health and beauty products, and occasional issues with the Advantage Card points system. Pharmacy-related complaints should go through a separate process. Boots' pharmacy services are regulated by the General Pharmaceutical Council in the U.K.
Boots' customer service response times can vary depending on the method of contact, the volume of inquiries, and the nature of the issue.
Call Boots at +44-345-124-4545 from outside the UK (or 0345 124 4545 within the UK). Phone support is available Monday through Friday from 8:30 a.m. to 6:30 p.m., Saturday from 8:45 a.m. to 5 p.m., and Sunday from 10 a.m. to 5 p.m. UK time. Bank Holiday hours are 9 a.m. to 4 p.m., and the line is closed on Easter Sunday. Waiting times are generally 1 to 30 minutes.
Email support
Boots generally responds to email inquiries within 1 to 5 business days. Include your order number or Advantage Card number for faster handling. Email boots.customercare_team@boots.co.uk.
Boots is active on Facebook, X, Instagram, LinkedIn, TikTok, and YouTube. Response times can range from a few hours to a day. Access Boots' social media here.
Help center/FAQ
Boots' help center covers orders, returns, deliveries, Advantage Card, pharmacy services, and account management.
Log in to your account at boots.com and go to "my orders" to view the status of your delivery. You can also track your parcel using the tracking number in your dispatch email.
Boots customer service policies
Boots' privacy policy explains how Boots UK Limited and its affiliated companies within the Boots Group collect and use personal data — including name, contact details, purchase history, Advantage Card data, and health-related information from pharmacy and optician services. Data is used to fulfill orders, operate the Advantage Card scheme, personalise offers, and deliver health services. It may be shared across Boots Group companies and with third-party service providers. Boots states it will never sell personal data to third parties. Data rights under U.K. GDPR apply to UK customers, including the right to access, correct, or delete personal data by contacting privacy@boots.co.uk.
Boots loyalty program
Boots' loyalty program is called the Advantage Card. Members earn three points for every £1 spent in-store and online at Boots, and eight points per £1 on Boots own-brand products. Each point is worth 1p when redeemed, so the standard earn rate works out to a 3% return. Students get an extra 10% off with a verified Advantage Card. There are no membership fees, and members also receive personalized offers and bonus-point events throughout the year.
Monday to Friday 8:30 a.m. to 6:30 p.m., Saturday 8:45 a.m. to 5 p.m., Sunday 10 a.m. to 5 p.m., bank holidays 9 a.m. to 4 p.m.
Boots is closed on Christmas Day, New Year's Day and Easter Sunday.
Boots operates in the United Kingdom time zone, which is Greenwich Mean time (GMT) during standard time and British Summer time (BST) when daylight saving time is in effect. BST is GMT+1.
You can track your order by logging into your Boots account and going to "Order History" or by using the tracking link provided in your confirmation email.
Boots accepts returns within 35 days of purchase for most items. Products must be unused and in the original packaging. Some items, like certain personal care products, may be excluded from returns.
To return or exchange an item, visit the Boots website to start the return process, or take the item to a Boots store. You will need your receipt or proof of purchase.
Product details, including descriptions, ingredients, and reviews, are available on the Boots website. For additional information, you can contact Boots customer service at +44-345-124-4545 or email boots.customercare_team@boots.co.uk.
Boots ships to selected international destinations but does not currently offer standard delivery to the United States through boots.com. U.S. customers can order from Boots through select third-party international retailers or use a parcel forwarding service. Check boots.com for current international delivery options.
The Advantage Card is Boots' free loyalty program. Members earn four points for every £1 spent at Boots in-store or online, with each point worth 1p to redeem. Points can be used toward purchases or exchanged for exclusive vouchers. Sign up for free at any Boots store or at boots.com.
Boots UK continues to trade normally following Walgreens Boots Alliance's Chapter 11 bankruptcy filing in the United States in March 2025. Boots UK is a separate legal entity and is not itself in administration. Advantage Card points and balances are not affected. Awaiting confirmation of Boots' long-term ownership structure — check boots-uk.com for the latest news.
Disclaimer: Contact information is believed reliable but not guaranteed. Executives change contact details frequently. If an email bounces or a number is wrong, report it immediately. Published July 30, 2024. Updated May 13, 2026.
