Take this shopping: Proven strategies for spending less during sale season

Photo of author

By Christopher Elliott

Cindy Mesaros has the perfect antidote to compulsive shopping.

“I keep a list on my phone of things that I’m in the market for,” explains Mesaros, a talent manager from San Francisco. “So if I am in need of a new pair of jeans, or an outdoor patio set, or whatever — it’s on the list. Then when I go shopping, if I see something I love, and it’s on the list — fine. If it’s not, I have to walk away.”

As we head into the summer sale season, smart shoppers are readying a toolkit of clever tricks and strategies to help them when they hit the mall or fire up their laptops for a late-evening cybershopping session.

So what should you take when you head out there into consumerland to ensure that you will be spending less.

The shopping list

A firm shopping list is always the best start to any trip. You can make a paper list or use a shopping app like Wunderlist. I love Wunderlist because it allows you to share a list with friends and family, so they can hold you accountable. Note: lists don’t always work. Sometimes Mesaros, in a moment of weakness, buys something that’s not on hers. “But the list forces me to stop and think about whether I need it,” she says.

A snack

Better yet, eat something before you head to the mall. That’s the irreverent advice of Kerri Moriarty, the head of company development and a veteran shopper at the financial website Cinch Financial. “Proven fact,” she says, “shopping when hungry leads to buying things you otherwise wouldn’t — especially when food shopping. But also, being hungry means being weaker, possibly crankier, and generally having a less sounder mind when it comes to purchasing decisions.”

A shopping app or site

“Use an accurate hourly online price tracker and price alert service to tell you when to buy and when to sell back used items,” advises David Mercer, founder of SME Pals, a blog dedicated to helping entrepreneurs and small business owners. For example, behind most products sold on Amazon, there’s an entire marketplace of sellers competing with each other for market share and sales. “This means that prices are extremely fluid — dropping and increasing hourly,” he adds. Try a site like Slickdeals or, for Amazon prices, check out CamelCamelCamel.

An uncompromising attitude

Set your shopping standards high and don’t lower them for a minute. That’s Megan Moran’s “number one rule” for spending less. “If you don’t love it, don’t get it,” says Morgan, the owner and wardrobe stylist at The Style Foundry. “Every time one of my customers goes into a store they now hear me in the back of their heads saying “Do you really love that piece? Are you sure? If you’re questioning it, then it’s not for you.” That attitude is a key to surviving a compulsive shopping experience that could decimate your bank account.

Allianz Travel Insurance has built its reputation on partnering with agents all around the world to provide comprehensive travel insurance for their clients. Contact Allianz Travel Insurance for a comprehensive list of coverage.

Perhaps the best piece of advice I can offer? Don’t go, obviously you still need the essentials like groceries. Shopping is a sport for some Americans, but it can lead you to purchases that you don’t want or need.

I speak from personal experience. I just downsized all of my material possessions to two small boxes and data stored in the cloud. So many clothes that I’d collected over the years, many items worn only once or twice. I found items I desired but then fell out of love with; they were relegated to storage, then met their fate at a garage sale.

The longer I live, the more of a minimalist I become. Speaking of which, I think I’m starting to get a little wordy. It’s time to sign off.

Photo of author

Christopher Elliott

Christopher Elliott is the founder of Elliott Advocacy, a 501(c)(3) nonprofit organization that empowers consumers to solve their problems and helps those who can't. He's the author of numerous books on consumer advocacy and writes three nationally syndicated columns. He also publishes the Elliott Report, a news site for consumers, and Elliott Confidential, a critically acclaimed newsletter about customer service. If you have a consumer problem you can't solve, contact him directly through his advocacy website. You can also follow him on X, Facebook, and LinkedIn, or sign up for his daily newsletter.

Related Posts