Car rental agencies and cities get ready to go head-to-head over taxes again

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By Christopher Elliott

Ready for Round 2 of car rental companies vs. cities? You might recall the opening salvo two years ago, when then-Rep. Rick Boucher (D-Va.) introduced the End Discriminatory State Taxes for Automobile Renters Act of 2009. The law, backed by car rental companies, would have limited the excise taxes that a municipality could levy on the agencies’ vehicles. Cities fought the measure, saying that it would limit their ability to raise money and that it represented an unwanted federal intrusion.

What’s that? You don’t remember any of it?

Well, here’s something you probably can remember: your last car rental bill.

Drew Tipton does. His 18-hour Avis rental at Chicago O’Hare cost $61. Then Avis added an 11 percent concession recovery, an $8-per-day mileage surcharge, an $8-a-day customer facility charge, a license fee of $1.25 per day and a 20 percent tax, and – ka-ching! – suddenly his rental fee had ballooned, to $97.

The extras are out of control

I remember my last rental, two weeks from Thrifty in San Francisco last month. The base rate was $693, and I paid $300 for optional insurance. But once the company was done with me, I’d paid a total of $1,276, including a $24 tourism surcharge, an airport concession recovery fee of $114 and $85 in taxes.

Yes, the extras are out of control. It would take me another column just to explain them all and to draw the fine line between fees, sales taxes and excise taxes. Suffice it to say that the proposed bill would cap many of the taxes, preventing local governments from asking car rental customers to pay what the bill’s supporters say is more than their fair share. “The battle is only intensifying as states fight to cover budget shortfalls and look to expand tax bases,” says Robert Barton, president of the American Car Rental Association, a trade organization.

Auto rental industry’s push for federal legislation

Car rental companies are making a new push to get Congress to pass the bill early this year. In their view, discriminatory taxes on rentals have gone from bad to worse since the bill was introduced. That includes a proposal by Charleston, S.C., to tax cars in an effort to lure Southwest Airlines to its airport (an offer the airline turned down) and a proposed new rental tax in Tucson to cover the costs of luring a baseball franchise to the area for spring training.

“Until recently, the auto rental industry has been reactive in fighting these excise taxes,” explains Chris Brown, executive editor of Auto Rental News, a trade publication. “But this bill serves notice on a national level that the auto rental industry is no longer a politically expedient target to raise money for projects that have nothing to do with car rental, such as financing new sports stadiums.”

That’s not how cities see it. Lars Etzkorn, a program director at the National League of Cities, says local taxes on rental cars pay for a variety of services that visitors use, including roads, convention centers and libraries. He also dismisses arguments that car rental excise taxes – despite being touted as “tourist taxes” to local voters – are discriminatory, noting that most car hires are local rentals, which means that the customers live in the community and benefit from all services, including sports stadiums. makes it fast and easy to compare and buy travel insurance online from top-rated providers. Our unbiased comparison engine allows travelers to read reviews, compare pricing and benefits and buy the right policy with a price guarantee, every time. Compare and buy travel insurance now at

Local vs federal – the clash over car rental taxes

Although in principle the National League of Cities supports equitable, fair and transparent taxation, it opposes the law. “The decisions about taxation should be made in the community,” says Etzkorn, “not in Washington.”

Sally Greenberg, executive director of the National Consumers League, told a congressional hearing last year that drivers don’t object to paying taxes that fund hospitals, roads or libraries. “But when they ask rental car customers to pay for stadiums or arts centers, and the imposed taxes seem to have no limit, it’s time to say enough is enough,” she said.

Talk with car rental customers and they’ll tell you the same thing.

Sandy Soule, who manages a travel Web site based in Austin, believes that some of the money collected from car renters goes to the wrong place. “It wouldn’t be so bad if it went to improve the airports, roads or travel infrastructure,” she says. But when an excise tax is used to fund a stadium or a convention center or “goes into a black hole of city or state coffers,” she feels frustrated.

The call for clarity in consumer billing

Avoiding high taxes on rental cars is as easy as avoiding renting a car in places such as San Francisco, Chicago and Boston – which is to say, practically impossible. Taxes are going to slam you if you’re traveling to those cities. (Related: An extra $55 for taxes on my pre-paid car rental? Seriously?)

But is a new law the answer? In its current form, the proposed bill wouldn’t roll back any of these disputed taxes, only prevent municipalities from adding new ones. As far as drivers are concerned, that’s far from an ideal solution. (Here’s what you need to know before you rent your next car.)

Gibberish line items

If car rental companies want their customers’ support in passing this law, they have to start by making us aware of the problem. Right now, most of us gloss over our final bill, going past such gibberish line items as “TRNSFCFEE” and “APCONRGFEE” – seriously, I saw those on my last bill – and straight to the grand total.

Why not provide a detailed bill that outlines the purpose of each surcharge and tax, particularly addressing the controversial excise taxes? Why not highlight and explain the fees on your bill and offer a subtotal, minus the taxes?

Tell us what we’re paying for, and then let us decide whether it’s fair. Who knows, you might find a car rental customer at the next congressional hearing, testifying in support of your cause.

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Christopher Elliott

Christopher Elliott is the founder of Elliott Advocacy, a 501(c)(3) nonprofit organization that empowers consumers to solve their problems and helps those who can't. He's the author of numerous books on consumer advocacy and writes three nationally syndicated columns. He also publishes the Elliott Report, a news site for consumers, and Elliott Confidential, a critically acclaimed newsletter about customer service. If you have a consumer problem you can't solve, contact him directly through his advocacy website. You can also follow him on X, Facebook, and LinkedIn, or sign up for his daily newsletter.

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