Dick’s Sporting Goods bans the sale of assault-style rifles

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By Christopher Elliott

Dick’s Sporting Goods announced this morning that it would stop selling assault-style weapons in its stores. The decision follows the Parkland, Fla., school shooting, that claimed the lives of 14 people — the latest in a string of mass killings.

We have a full list of company contacts for Dick’s Sporting Goods on this site, so you can tell executives what you think of this move.

Latest shooting “moved us all unimaginably”

“Based on what’s happened and looking at those kids and those parents, it moved us all unimaginably,” Edward Stack, company’s CEO, said on Good Morning America. “We need to do something. And we’re taking these guns out of all of our stores permanently.”

Stack’s decision comes after reports that the alleged shooter at Marjory Stoneman Douglas High School, Nikolas Cruz, bought a gun at Dick’s in 2017.

Specifically, Dick’s says it will immediately end its sales of assault-style rifles and require all customers to be older than 21 to buy a firearm at its stores. Also, the company will no longer sell high capacity magazines.

We deeply believe that this country’s most precious gift is our children. They are our future. We must keep them safe. Beginning today, DICK’S Sporting Goods is committed to the following: https://t.co/J4OcB6XJnu pic.twitter.com/BaTJ9LaCYe

— DICK’S Sporting Goods (@DICKS) February 28, 2018

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A direct line to Dick’s executives

Dick’s management also released a letter that explained its move.

We have tremendous respect and admiration for the students organizing and making their voices heard regarding gun violence in schools and elsewhere in our country.

We have heard you. The nation has heard you. We support and respect the Second Amendment, and we recognize and appreciate that the vast majority of gun owners in this country are responsible, law-abiding citizens.

But we have to help solve the problem that’s in front of us.

Dick’s has spoken, and now you can talk back.

One of this site’s core missions of self-empowerment means we research the names, numbers and email addresses of every executive in America. Including Edward Stack’s. You can find his contact information, as well as all the other Dick’s executives, on our company contacts database. (Here’s how to fix your own consumer problems.)

What do you think of this announcement? Should Dick’s continue to sell assault weapons? Should it do more? Please take the poll, comment, and feel free to reach out to any of the Dick’s executives we list on our site. I think on a day like today, they need to hear from you.

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Christopher Elliott

Christopher Elliott is the founder of Elliott Advocacy, a 501(c)(3) nonprofit organization that empowers consumers to solve their problems and helps those who can't. He's the author of numerous books on consumer advocacy and writes three nationally syndicated columns. He also publishes the Elliott Report, a news site for consumers, and Elliott Confidential, a critically acclaimed newsletter about customer service. If you have a consumer problem you can't solve, contact him directly through his advocacy website. You can also follow him on X, Facebook, and LinkedIn, or sign up for his daily newsletter.

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