How Air New Zealand rekindled one passenger’s loyalty

Clark Fetridge thought his recent vacation to Australia and New Zealand would be a perfect opportunity to catch up on his in-flight e-book reading.

Little did he know he was about to lose his Kindle — but thanks to Air New Zealand, his reading caught up with him. Read more “How Air New Zealand rekindled one passenger’s loyalty”

Why you should never, ever, ever give up

Don’t give up. Read more “Why you should never, ever, ever give up”

Frequent-flier programs could face tighter regulation — if customers speak up

The federal government is on the verge of regulating airline frequent-flier programs. But how far it goes may depend on you.
Read more “Frequent-flier programs could face tighter regulation — if customers speak up”

If you’re going to play the loyalty game, play to win

Judith McFadden is making me say something you thought I’d never say: If you’re going to play the airline loyalty game, play to win. Read more “If you’re going to play the loyalty game, play to win”

No, Starbucks, I’m not falling for your new loyalty program. Here’s why.

It’s true, I participate in a loyalty program. Make that participated.

It’s Starbucks Rewards, and I bought into it because I go to Starbucks a lot and it seemed like a good idea.

Not anymore.
Read more “No, Starbucks, I’m not falling for your new loyalty program. Here’s why.”