Why you should never, ever, ever give up

Don’t give up. Read more “Why you should never, ever, ever give up”

Frequent-flier programs could face tighter regulation — if customers speak up

The federal government is on the verge of regulating airline frequent-flier programs. But how far it goes may depend on you.
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If you’re going to play the loyalty game, play to win

Judith McFadden is making me say something you thought I’d never say: If you’re going to play the airline loyalty game, play to win. Read more “If you’re going to play the loyalty game, play to win”

No, Starbucks, I’m not falling for your new loyalty program. Here’s why.

It’s true, I participate in a loyalty program. Make that participated.

It’s Starbucks Rewards, and I bought into it because I go to Starbucks a lot and it seemed like a good idea.

Not anymore.
Read more “No, Starbucks, I’m not falling for your new loyalty program. Here’s why.”

Burned by her loyalty program, but can I put out this fire?

Catherine Wilbur says she was duped by Frontier Airlines, specifically its EarlyReturns loyalty program, which promises you can earn an award flight “for as little as 20,000 miles,” and says the fastest way to get there is through its $69-a-year affinity card.
Read more “Burned by her loyalty program, but can I put out this fire?”