Apple

Apple designs and sells consumer electronics, software, and digital services, including smartphones (iPhone), computers (Mac), tablets (iPad), smartwatches (Apple Watch) and operating systems such as iOS and macOS.

Telephone
Main : (408) 996-1010
Apple Store and orders : (800) 692-7753
Apple Support : (800) 275-2273
Mailing address
One Apple Park Way
Cupertino, CA 95014
Website
apple.com

What you need to know about Apple

Apple has an outstanding reputation for taking care of its customers. But although the company addresses most grievances properly, a few occasionally slip through the cracks. For example, we recently had a case where a reader had to pay twice for her AppleCare support. We’ve also run into a few Mac repair issues. UPS lost one customer's iPhone trade-in in the mail, using a label Apple provided.

How to resolve a problem with Apple

Try self-service first

Use our proven resolution methods, or Apple’s self-service links below.

Contact an executive

Start with the primary contact below, then escalate step by step if needed.

Get free advocacy help

Contact Elliott Advocacy for free mediation of unresolved complaints.

Note: If you’re having customer service trouble, please use our proven methods for fixing any consumer problem before contacting a manager.

We care about accuracy. If any of the following email addresses bounce back or the phone numbers are incorrect, please report it to us immediately through this form.

How fast does Apple respond?

Phone support

Apple customer service phone response times may vary depending on call volume and the nature of the inquiry. While specific response times are not publicly disclosed, assistance is available for inquiries related to product support, billing, technical issues and repairs.

Email support

Apple does not provide a direct customer service email address on its website. Its support page lets you reach Apple Support by phone or chat.

Live chat

Apple offers chat through its support website and the Apple Support app. Answer a few questions about your product and issue, and Apple will suggest the best way to get help, such as a chat with a representative.

Social media

Apple is active on social media platforms such as X, Facebook, Instagram and YouTube.

Help center/FAQ

Apple's help center/FAQ provides quick answers to common questions regarding product setup, troubleshooting, software updates, account management and warranty information.

Verified contacts

Apple customer service executives

Maintained by Elliott Advocacy and updated regularly. Here’s how we do it →

Primary
Farrel Farhoudi
Vice President Customer Support
Chief Executive
John Ternus
Chief Executive

Apple customer service policies

Apple’s terms of use set forth the conditions for using the company’s websites and content, including provisions related to user accounts and intellectual property. They incorporate Apple’s Privacy Policy, which covers the handling of personal information.
Apple’s accessibility page describes the built-in accessibility features in its products and services, such as VoiceOver and Voice Control. For accessibility help, call Apple Accessibility Support at (877) 204-3930.

Apple loyalty program

Apple does not have a loyalty program.

Frequently asked questions about Apple

Call Apple Support at (800) 275-2273, or call the Apple Store at (800) 692-7753 or (800) MY-APPLE.
Contact its customer support at (800) 275-2273 or (800) 692-7753 or (800) MY-APPLE or visit an Apple Store in person.
Contact (800) 692-7753 or (800) MY-APPLE immediately to report the issue.
Go to iforgot.apple.com and follow the instructions, or tap “Forgot password?” when signing in on your device. You can also reset your password using the Apple Support app or by contacting Apple Support at (800) 275-2273 or (800) 692-7753 or (800) MY-APPLE.
Visit the website or go to the Settings app on your iPhone or iPad, tap your name, select “Payment & Shipping” to update your payment details.
Visit the Apple Support website, use the Apple Support app, or call Apple Support at (800) 275-2273. You can also call (800) 692-7753 or (800) MY-APPLE.
The Apple Support website and app offer a range of troubleshooting guides and articles for common issues. You can search for your specific issue and follow the provided steps to resolve it.

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