Apple designs and sells consumer electronics, software, and digital services, including smartphones (iPhone), computers (Mac), tablets (iPad), smartwatches (Apple Watch) and operating systems such as iOS and macOS.
Apple Responsiveness rating
The Elliott Responsiveness Rating scores companies based on how responsive they are to customers. Here's more information about our ratings. Want to know which companies have the best -- and worst -- customer service? Check out our Red List and Green List. Rate Apple
What you need to know about Apple
Apple has an outstanding reputation for taking care of its customers. But although the company addresses most grievances properly, a few occasionally slip through the cracks. For example, we recently had a case where a reader had to pay twice for her AppleCare support. We’ve also run into a few Mac repair issues. Apple lost this customers iPhone in the mail.
- Apple’s customer service response times can vary depending on the method of contact, the volume of inquiries, and the nature of the issue.
- You can resolve a problem with Apple with our insider guide or through its executive contacts.
- Apple’s customer service policies are standard. Here are our frequently asked questions about Apple.
Apple customer service response times
Apple’s customer service response times can vary depending on the method of contact, the volume of inquiries, and the nature of the issue. However, here’s a general idea of what to expect:
| Phone support Main: (408) 996-1010 Toll Free: (800) 692-7753 | Apple customer service phone response times may vary depending on call volume and the nature of the inquiry. While specific response times are not publicly disclosed, assistance is available for inquiries related to product support, billing, technical issues and repairs. |
| Email support | Apple does not provide a direct customer service email address on its website. The company offers an online contact form for inquiries. |
| Live chat | Apple offers live chat on the website, allowing visitors to connect with a representative directly for inquiries about product support, technical issues, repairs and account-related questions. |
| Social media | Apple is active on social media platforms such as X, Facebook, Instagram and YouTube. |
| Help center/FAQ | Apple’s help center/FAQ provides quick answers to common questions regarding product setup, troubleshooting, software updates, account management and warranty information. |
How to resolve a problem with Apple
This guide on how to solve a customer service problem will help you resolve most problems with the company. You can also refer to the executive contacts below or contact our advocacy team directly.
Note: If you’re having customer service trouble, please use our proven methods for fixing any consumer problem before contacting a manager.
We care about accuracy. If any of the following email addresses bounce back or the phone numbers are incorrect, please report it to us immediately through this form.Apple mailing address
One Apple Park Way
Cupertino, CA 95014
Apple loyalty program
Apple does not have a loyalty program.
Apple social media channels
Apple executive customer service contacts
Primary Contact
Corporate Executive Relations
One Apple Park Way
Cupertino, CA 95014
ExecutiveEscalations@group.apple.com
Secondary Contact
Farrel Farhoudi
Vice President Customer Support
One Apple Park Way
Cupertino, CA 95014
farhoudi@apple.com
Chief Executive
Tim Cook
One Apple Park Way
Cupertino, CA 95014
tcook@apple.com
Apple customer service policies
What is Apple's privacy policy?
Apple’s privacy policy describes how the company collects, uses, and protects personal information. It outlines how data are used for services such as order processing, personalization, and marketing, as well as the measures the company takes to protect personal information.
What are Apple's terms of use?
Apple’s terms of use set forth the conditions for using the company’s websites, services, and content, including provisions related to user accounts, intellectual property and the handling of personal information.
What is Apple's accessibility statement?
Apple’s accessibility statement describes the measures the company takes to ensure its products, services, and website are accessible to all users, including people with disabilities.
Apple self-service links
How do I request a refund from Apple?
Visit the website, sign in with your Apple ID, select the item for which you want a refund, choose a reason from the dropdown menu, and submit your request for review.
How do I track my Apple order?
Visit the website, sign in with your Apple ID, navigate to your orders page, and check the status and tracking information for your purchase.
How can I update my payment information for Apple purchases?
Visit the website, sign in to your Apple ID account, and update your payment methods under the “Payment & Shipping” section.
How can I contact Apple customer service?
Call (800) 692-7753 or (800) MY-APPLE.
How do I file a complaint with Apple?
Contact its customer support at (800) 692-7753 or (800) MY-APPLE or visit an Apple Store in person.
How do I contact Apple about unauthorized charges?
Contact (800) 692-7753 or (800) MY-APPLE immediately to report the issue.
How do I reset my Apple ID password?
Visit the website, select “Forgot Apple ID or password,” and follow prompts. You can also reset your password using the Apple Support app or by contacting Apple Support at (800) 692-7753. or (800) MY-APPLE.
How can I update my payment information for my Apple ID?
Visit the website or go to the Settings app on your iPhone or iPad, tap your name, select “Payment and Shipping” to update your payment details.
How do I get technical support for my Apple product?
Visit the website, use the Apple Support app, or call Apple customer service at (800) 692-7753 or (800) MY-APPLE.
How do I troubleshoot common issues with my Apple device?
The Apple Support website and app offer a range of troubleshooting guides and articles for common issues. You can search for your specific issue and follow the provided steps to resolve it.
How to get professional help with your Apple problem
If you need help with Apple, you can contact our advocacy team or just click the "Get Help" button. For immediate assistance, you can also send us a message on our Facebook group. Note: We do not charge for our advocacy.
Get HelpDISCLAIMER: The names, numbers and email addresses on this page are provided for informational purposes and are believed to be reliable. However, they should in no way be construed as a guarantee of their accuracy by Elliott.org. Company executives change their email addresses and phone numbers frequently to avoid contact with customers.
If an email address bounces or a phone number is wrong, please report it to us immediately through this form.
What do you think of Apple?
Submit your review | |
I like Apple, but when I needed help on my billing it took me a very long time finally get a phone number to talk to live person to help! When I got the person they took care of me quickly!
Will no longer be supporting or using ANY Apple products. You ja e been cowardly acquiescing to the tRump regime and I and my entire family are done with apple
Apple, everytime I call for help with this Apple iPhone 13pro, I get rotated by your answering robot. Please get rid of this nuisance. In the meantime I need help with this phone. First of all the speaker for hands free while talking has been a terrible functioning addition to this phone since I got it in 2022. I took it to Apple, got another and same problem. NOT FIXED! Secondly, I upgraded yesterday to IOS 26. I have hardly been able to use this phone since. You are aware of the problems which are plethora. So, I tried to get technical help from you. I keep getting Apple Card with Goldman Sachs. It rotates me a few times, won't accept my password, my password has been changed by the iPhone 13 pro without any help from myself and I do not know what it is. The IOS 26 flipped by password from what it was to facial recognition. Great my phone now turns on without any input of my password. I cannot sign onto any apple stuff at this time and my Roku Tv with the "APPLE CHANNEL" is not allowing me to watch it without some password. So, thanks for that. So, this review is pretty fair considering I have spent hours today attempting to get this fixed. And you have no telephone number that contacts Apple Technicians. You have my email above. You can possibly resolve this on Tuesday September 30th 2025 if you care to. Or whatever. I gave you a 1 star review and would have given you a -2 star review if possible. Dennis Snyder
Dear Apple Executive Team,
For more than a week, I have been unable to deposit money into my Apple ID account using my Beeline mobile phone balance. Because of this, I cannot pay for my family Apple Music subscription.
I contacted support several times, but no one could resolve the issue or offer an alternative solution. This is extremely frustrating, as I am ready to pay but Apple is not accepting my money.
I kindly ask for your urgent assistance in fixing this payment problem. Please escalate my case to the responsible department and provide me with a direct solution.
Apple’s customers should not be left without access to paid services due to unresolved technical issues.
Thank you in advance for your quick response.
Sincerely, Aleksey
1) iPhone Apple Care+ issues. Can’t get my iPhone replaced under Apple Care+ without having Apple place a $1,200 hold on my VISA card for two weeks.
2) Unlike Thunderbird which is only available for Android phones, Apples email app allows the same 100 identical SPAM messages to go through every day for a year despite my placing them in my SPAM folder every day.
3) Emails disappear all the time while I compose them.
4) Images in Emails sent in the correct order get scrambled in transit.
