Rachel Cabarcas’s timing isn’t the best. No, not because she has an expired awards problem she’s sharing with us today, but because if she’d waited a little longer, then this probably wouldn’t have been a problem.
And what, exactly, is the problem? Her Southwest Airlines Rapid Rewards are no longer valid, and she’d like them back.
If you’ve ever asked what the fuss over frequent-flier programs is about, then you know that the answer can be complicated.
Airlines love them because they’re worth billions of dollars in business. They also mean the world to many passengers, because at a time when airline amenities are evaporating faster than jet fuel spilled on a hot tarmac, perks such as upgrades and preferential treatment are just about the only things that make air travel tolerable.
So when two major airlines recently decided to upgrade their loyalty programs, they caught this skeptic’s attention.
Delta Air Lines has eliminated the expirations on its frequent-flier miles. And Southwest Airlines has completely revamped its legendary Rapid Rewards, adopting many of the features of competing incentive programs.