In a world of personalized ads, here’s how to resist the come-ons — and come out on top

To get an idea of how smart marketers have become, spend a few minutes online. Just hint that you might be interested in a product by doing a search or browsing a big site like Amazon.com. It’s enough to trigger a never-ending cascade of ads that seems to follow you around, no matter where you go. Read more “In a world of personalized ads, here’s how to resist the come-ons — and come out on top”

Twitter has a secret about you

This week’s top story was Janice Hough’s first-person account about the power of social media.
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Have companies stopped listening to us online?

If you haven’t seen the stories about the “miracle” of social media — particularly Twitter — and how real-time social media platforms can lead to superior customer service, you won’t have to look far. Or wait long.
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3 reasons social media matters more than you think

Alexandr/Shutterstock
Alexandr/Shutterstock

It’s true, social media fatigue is starting to set in across the Internet.

Consumers say they’re tired of receiving useless information through the latest and greatest social network and wary of giving up their personal data. A recent Pew survey, for example, says as much as 38 percent of Facebook users plan to use the service less this year.

But here’s one good reason you shouldn’t delete your Facebook or Twitter account yet: Companies are paying close attention to what you say.

Closer than you can imagine.
Read more “3 reasons social media matters more than you think”