To get an idea of how smart marketers have become, spend a few minutes online. Just hint that you might be interested in a product by doing a search or browsing a big site like Amazon.com. It’s enough to trigger a never-ending cascade of ads that seems to follow you around, no matter where you go.
This week’s top story was Janice Hough’s first-person account about the power of social media.
If you haven’t seen the stories about the “miracle” of social media — particularly Twitter — and how real-time social media platforms can lead to superior customer service, you won’t have to look far. Or wait long.
Google Plus doesn’t like David Books’ name. And now it’s stopped listening to his requests for a social media account. Is there anything he can do to get the company’s attention?
Question: Could you possibly help me with an issue that continually keeps popping up for me. Because of my name — Books — I keep getting denied the right to set up an account with Google Plus, Google’s social network.
I have used Google’s email service for years under my legal name, but when I tried to set up a Google Plus account, I was denied because of my name violating their name policy. I sent a copy of my driver’s license, but was still denied.
There is no way to appeal the denial. I might have a better chance if I could send Google my Facebook credentials, but I have the same problem there. I can’t establish a Facebook account because of (you guessed it) my last name.
It’s true, social media fatigue is starting to set in across the Internet.
Consumers say they’re tired of receiving useless information through the latest and greatest social network and wary of giving up their personal data. A recent Pew survey, for example, says as much as 38 percent of Facebook users plan to use the service less this year.
But here’s one good reason you shouldn’t delete your Facebook or Twitter account yet: Companies are paying close attention to what you say.
Closer than you can imagine.
You’re surrounded by fakes. The clothes you wear could be fake. The money you use? Not real, maybe. Even your “friends” on social media are sometimes fake.
What’s a consumer to do?
We’ve had a lively conversation about authenticity during the last two weeks, dissecting the problem of counterfeit electronics and phone cards. But as it turns out, the problem runs much deeper.
Fakes are everywhere.