To get an idea of how smart marketers have become, spend a few minutes online. Just hint that you might be interested in a product by doing a search or browsing a big site like Amazon.com. It’s enough to trigger a never-ending cascade of ads that seems to follow you around, no matter where you go. “In a world of personalized ads, here’s how to resist the come-ons — and come out on top”
There are things we won’t do.
Unfortunately, from time to time disappointed consumers contact us asking us to use our platform — and our clout — to do these things. When that happens, our answer is a polite “no.” “This isn’t how we operate”
Do you use social media? The Pew Research Center recently found that 65 percent of U.S. adults use social networking sites, and a full 90 percent of young adults do. While most of us remember a time less than ten years ago when Twitter was just a twinkle in Jack Dorsey’s eye, it’s safe to say that in another ten years, the next wave of young adults won’t remember a time before Facebook, Twitter, Snapchat and so on were the norm.
“Hey, @VirginAmerica, tweet me!”
Are you considering leaving your “friendly” bank because it’s overcharging you for ATM fees?
Tweet about your problem, or post about it on the bank’s Facebook page, and you can expect a response — soon.
“Why banks hate social media — and why you’ll love it”
This week’s top story was Janice Hough’s first-person account about the power of social media.
“Twitter has a secret about you”