Surrounded by impostors, what’s a consumer to do?

Odua/Shutterstock
Odua/Shutterstock
You’re surrounded by fakes. The clothes you wear could be fake. The money you use? Not real, maybe. Even your “friends” on social media are sometimes fake.

What’s a consumer to do?

We’ve had a lively conversation about authenticity during the last two weeks, dissecting the problem of counterfeit electronics and phone cards. But as it turns out, the problem runs much deeper.

Fakes are everywhere.
Read more “Surrounded by impostors, what’s a consumer to do?”

How to find your adoring travel blogging audience (and keep it)

Editor’s note: This is part five of my series on becoming a successful travel blogger. Here’s the first one, the second one, the third one and the fourth one. I’ll have the final installment tomorrow.

You’re missing a key ingredient to your super-successful travel blog: your audience.

Notice that I said “your” audience. Not “an” audience or “the” audience. When you become a travel blogger, you will make a deep connection with your users that goes beyond anything you had in old media. These aren’t simply readers, viewers or listeners; they are members of your extended family.
Read more “How to find your adoring travel blogging audience (and keep it)”

6 ways to leverage social media for a better vacation

socialBefore the latest social media revolution, Jessica Gottlieb would have probably watched helplessly when her kids, Jane and Alexander, were trapped on the tarmac, waiting for their Virgin America flight to take off.

But that’s so 2008. When it happened to her last week, the Los Angeles-based blogger reached for her iPhone and twittered about her troubles. “Dear Virgin Air,” she wrote. “My children have been on the tarmac for one hour with 90 more minutes to wait. I am at JFK gate b25. Pls RT.”
Read more “6 ways to leverage social media for a better vacation”