You’re surrounded by fakes. The clothes you wear could be fake. The money you use? Not real, maybe. Even your “friends” on social media are sometimes fake.
What’s a consumer to do?
We’ve had a lively conversation about authenticity during the last two weeks, dissecting the problem of counterfeit electronics and phone cards. But as it turns out, the problem runs much deeper.
Fakes are everywhere.
“Surrounded by impostors, what’s a consumer to do?”