EU’s new rental car rules could be signpost for US

If you rent a car in Europe this summer, you might notice a few changes. Pay attention to them. They could be coming to America soon. Read more “EU’s new rental car rules could be signpost for US”

New DOT initiatives target airlines’ baggage fees and price transparency. Are they enough?

When the Transportation Department (DOT) announced new “enhanced” protections for air travelers last week, the reaction was predictable. Airlines complained loudly that they were being re-regulated. Consumer groups offered a collective eye-roll, grumbling that it wasn’t enough. And the government cheerfully congratulated itself. Read more “New DOT initiatives target airlines’ baggage fees and price transparency. Are they enough?”

How travelers are tricked into booking

Derrick Lawson had been looking far and wide for an airline ticket from Atlanta to Bangkok when he contacted me in exasperation.
Read more “How travelers are tricked into booking”

Is this a completely lost cause?

When someone starts an email with “Is this a completely lost cause?” the answer is usually, “yes.”

Is this one of those cases? I’ll have the answer in a moment. Actually, you’ll have the answer.
Read more “Is this a completely lost cause?”

Is The Force of franchise-based marketing with you?

Franchise-based marketing certainly brings out our inner movie and TV junkies. But is it any good for customers?
Read more “Is The Force of franchise-based marketing with you?”

Get smart. Sign up for the newsletter.