Instagram

Visit the Instagram Help Center for guides on posting photos, videos, Stories, Reels, and going Live.

Instagram's privacy policy is governed by Meta Platforms, Inc. It covers how Instagram collects and uses personal information — including profile data, content you post, messages, device information, and activity on and off the platform. Data is used to personalise your experience, serve ads, and improve Meta's products. It may be shared across Meta's family of apps and with third-party partners. You can manage your data preferences, ad settings, and download a copy of your data through Instagram's account settings. Users in California and certain other states have additional rights under applicable state privacy laws.

Meta said in December 2025 that it was testing an AI-powered Support Assistant, starting on Facebook. On March 19, 2026, Meta began rolling it out in the Facebook and Instagram apps (iOS and Android) and in the Help Center on desktop, in countries where Meta AI is available. It answers support questions around the clock, typically in under five seconds, and Meta has started using it to help some people who can't log in, beginning with select cases in the US and Canada. It can also take actions for you, such as reporting scams, impersonation or problematic content, but those actions work directly within Facebook for now; Meta says they are coming to Instagram in the future. Meta hasn't said the assistant can hand you off to a human agent. Complex issues such as account recovery may still require in-app appeal steps.

Yes. Instagram may request a selfie video as part of its account recovery process, particularly when you cannot access your registered email or phone number. This is a security measure to confirm account ownership. Once verified, Instagram will process your case. Outcomes are not guaranteed and may take several days or longer. Update your contact details immediately after regaining access to prevent future login issues.

Instagram does not offer phone support or a public customer service email. The primary support channels are the in-app "Report a Problem" feature, the Help Center, and the Meta AI support assistant, which began rolling out on Instagram in March 2026. Meta hasn't said the assistant can escalate to a human agent. Meta Verified, Meta's paid subscription, includes enhanced support. There is no publicly available direct human support line for general users.

Adam Mosseri is the Head of Instagram. He is active on Instagram and on X, where he occasionally responds to public messages. Executive contacts are intended for escalation only, after in-app support and Help Center options have been exhausted. His contact details are listed in the executive contacts section of this page.

Instagram does not offer phone support or a public customer service email. The primary support options are the in-app "Report a Problem" feature under Settings → Help, and the Instagram Help Center. The Meta AI Support Assistant is also available via the Help Center and in-app for additional guidance.

Response times vary depending on the nature of the issue and the support channel used. In-app reports and Help Center submissions can take anywhere from several days to several weeks. The Meta AI support assistant typically responds in under five seconds. Appeals and other cases that need review can take longer, with no guaranteed timeframe.

Go to your profile, tap Edit Profile, enter your new username in the username field, and tap Done on iOS or the checkmark on Android. Usernames are subject to availability.

Go to the Instagram login page, tap "Forgot password?" and follow the instructions to reset your password. If you cannot access your email or phone number, visit the Instagram Help Center for further instructions on recovering your account. You can also go to instagram.com/hacked and choose the option that fits your situation. Enable two-factor authentication immediately after regaining access.

Tap the three dots above the post, select Report, and follow the prompts. For profiles, go to the profile, tap the three dots, and select Report. Visit the Instagram Help Center for further guidance on reporting abuse or spam.

You will receive a notification explaining why your post was removed. If you believe it was removed in error, tap Request Review in the notification and follow the prompts to submit an appeal. Instagram will review the decision again and restore the content if it doesn't violate the guidelines. Meta uses a mix of automated systems and human reviewers, so there's no guarantee a person will look at your appeal.

Try restarting the app, checking for updates, or restarting your device. You can also check the Instagram Help Center for known issues and troubleshooting tips. If the problem persists, use the in-app Report a Problem feature under Settings → Help.

On Android, go to Settings, then Apps, find Instagram, tap Storage, then Clear Cache. On iOS, you need to uninstall and reinstall the app to clear the cache. Visit the Instagram Help Center for additional troubleshooting guidance.

There are two ways to get a verified badge. You can subscribe to Meta Verified, a paid subscription that includes the verified badge, enhanced support and impersonation protection. Or, if you're a public figure, celebrity or brand, you can apply: go to your profile, tap the menu in the top right, tap Professional dashboard (below Your insights and tools), tap Settings in the top right, then tap Request verification. Enter your full name, provide a form of identification such as a government-issued photo ID or official business documents, and submit the form. Instagram verifies accounts that are authentic, unique, complete (public, with a bio and profile photo, and active) and notable. Submitting a request doesn't guarantee your account will be verified.

Instagram now handles deactivation through Accounts Center. Log in to Instagram, open Settings and go to Accounts Center. Select Personal details, then Account ownership and control (on some accounts, select Manage account, then Manage next to your profile), then Deactivation or deletion. Choose your profile, select Deactivate account, then select Continue and follow the instructions to confirm. You can only deactivate your profile once a week. See Instagram's help article for step-by-step instructions for your device.

Instagram is owned by Meta Platforms, Inc. (formerly Facebook, Inc.), which also owns Facebook, WhatsApp, and Threads. Meta Platforms, Inc. is led by Mark Zuckerberg, who serves as Chairman and Chief Executive Officer.

If you have lost access to your Instagram account, tap "Forgot Password?" on the login page and follow the steps to receive a reset link via email or SMS. If your Instagram is linked to a Facebook account, you can log in through Facebook directly from the Instagram login page. For further assistance visit the Instagram Help Center.

Use the "Forgot Password?" feature on the login screen to reset your password. If this does not work, visit the Instagram Help Center for troubleshooting tips. If your account has been blocked or disabled, follow the instructions provided or use the "Need More Help?" option in the app or on the website.