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STEVE KAUFER

TripAdvisor’s Kaufer: We “catch the vast majority of suspicious reviews”

June 19, 2009

Steve Kaufer is the founder and chief executive of TripAdvisor — a site that made headlines recently when it warned that some of its hotel reviews might have been manipulated. I asked Kaufer about the site, the credibility of user-generated reviews, and the future of social media.

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STEVE KAUFER

TripAdvisor’s Kaufer: We “catch the vast majority of suspicious reviews”

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