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BARGAIN

It’s that time of year again.

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Tired of high hotel rates and airfares this summer? Just wait. Travel prices may be about to go into a tailspin — again.

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If you found a bargain airfare, you’d book it, right?

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Everything you’ve heard about Dead Week may be dead wrong.

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If you thought the travel bargains were unbelievable this year, just wait until 2010.

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Clem Bason is the president of Hotwire.com, the discount travel Web site. I asked him about the outlook for bargains in the second half of the summer, and to address some of the consumer complaints about so-called “opaque” travel sites.

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Traffic to the three major online travel agencies — Expedia, Orbitz and Travelocity — is trending higher, as bargain-hunters snap up discounted airline tickets, hotel rooms and rental cars. It helps that the agencies eliminated some of their booking fees a few months ago.

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All across the travel industry, people who thought they were getting deals are discovering that they aren’t. As airlines slash their fares, passengers with advance reservations are finding that their tickets weren’t bargains. The “low” hotel rates? Turns out they had a lot lower to go. Ditto for cruise tickets and rental cars.

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Here’s more evidence that hotel rates may be about to fall off a proverbial cliff. Earlier this week, experts predicted some modest rate declines. But after Wall Street’s meltdown, it became a more significant downturn. Now there’s evidence that the trajectory was already set long ago.

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Can’t wait for those hotel bargains I predicted a few days ago? Thanks to this week’s Wall Street meltdown, you don’t have to. They’re already here.

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