Commentary

Elliott Advocacy is a nonprofit organization that mediates cases between consumers and businesses. These are commentary articles that detail our efforts and provide educational information for consumers.

Editorial cartoon showing a man with glasses standing in front of a store shelf filled with bottles, looking up at a digital sign that displays "YOUR PRICE: $5.99" in red LED letters with a green arrow, illustrating how surveillance pricing creates personalized prices based on consumer data

Don’t ban surveillance pricing. Here’s how to fix it.

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Surveillance pricing happens when companies use everything they know about you including location, browsing history, income, and device type to decide how much to charge you. The Federal Trade Commission documented eight major companies actively using or piloting surveillance pricing powered by third-party data brokers. Maryland is weighing a first-of-its-kind ban on the practice for groceries while JetBlue faces a federal lawsuit alleging it uses passenger data to raise fares. Disclosure requirements similar to the Equal Credit Opportunity Act would force companies to explain exactly what data they used to set custom prices.

Editorial cartoon showing a smiling passenger with glasses holding a rolling suitcase at an airline check-in counter, where the agent's computer screen displays the word "FREE," illustrating the proposal to make checked bags free as a condition of any Spirit Airlines government bailout

If Spirit Airlines gets a government bailout, bags should fly free

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Spirit Airlines has reportedly asked the Trump Administration for $360 million in emergency funding as jet fuel prices doubled following the Iran conflict. After 9/11, Congress provided $5 billion in grants and $10 billion in loan guarantees to airlines. The COVID-19 Payroll Support Program delivered over $50 billion with conditions including killed change fees, capped executive pay, and restricted buybacks. Any new bailout should require Spirit to include one free checked bag in every fare for a minimum of five years, making taxpayer support deliver tangible passenger benefits.

Cartoon of a shepherd watching sheep branded with airline logos (Delta, American, JetBlue, Southwest) jump off a cliff, illustrating airlines following each other on fuel surcharges

Your airline is lying to you about fuel surcharges

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Airlines sure have a funny way of saying thank you. 

After you spend years obsessively funneling every purchase through their co-branded credit cards and sitting in its cramped economy class seats, you finally go to redeem your “free” flight—only to find a $1,400 bill waiting for you at checkout.

government wants to know

The government wants to know everything about your last trip

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Marilyn Kaufman didn’t realize she was inviting an observer into her living room when she signed up for a lower car insurance rate. To secure a discount, her insurance company required her to keep a driving-tracker app active on her phone all the time. It monitored her braking and acceleration, but it also followed her while she walked her dog or sat at her kitchen table. 

Expedia claims it has the secret to cheap flights. But is it promoting a dangerous—and self-serving—myth?

You can’t hack airfares, but airlines are hacking you

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To understand how absurd the idea of airfare hacking is, imagine this: Your car is running on empty. Instead of filling the tank right away, you wait until Sunday because you heard that the prices will dip a few cents lower at midnight. You circle the block, burning more gas all the while, waiting for the digital display to reset.