Vivian Rouleau missed her connecting flight to Akron, Ohio, because of baggage. Not hers, but everyone else’s. Worse, her airline didn’t seem to care about the resulting connection problem, even though it seemed to be entirely preventable.
Rouleau’s story, and others like it, suggest the new $15 fees for the first checked bag aren’t just a commercial failure (as I’ve noted in the past, there can be a negative correlation between the fees and an airline’s profitability) but they also have all the makings of a disaster, from an operational perspective.
Consider what happened on Rouleau’s flight.
Our first flight was over 20 minutes late taking off, due to people not clearing the aisles so the crew could get started on their takeoff procedures. This was, of course, because of the huge amount of carry-on baggage that people brought on board in order to not have to pay $15 to check a bag. Even though the rules say one piece of carry-on baggage plus a handbag or briefcase is allowed, and to quote Delta’s online information, it must “fit easily in our SizeCheck unit,” and if not, the bag would have to be checked.
Not one passenger was asked to make sure [the luggage] fit, and they brought everything but live chickens in crates on board. They were stuffing very large duffels into spaces not meant for something that big, and several times a piece with wheels had to be brought down and put in another space where it could be turned sideways to make it fit. A total nightmare!
When she landed in Detroit, the process began over. Rouleau, who was sitting in the back of the plane, had to wait another 20 minutes for everyone to deplane. That left only half an hour to make her Northwest Airlines puddlejumper to Akron.
And the fact that I am 70 years old didn’t help any. We ran on the people movers, we galloped up and down escalators at full speed, and prayed that the tram would get there quickly. We arrived at the departing gate at 12:01 and were told the ramp was closed and we couldn’t board, even though that plane was sitting right where I could see it.
At that point, her best option was to rent a car and drive to Akron.
Of course, we expected the airline to pay for the car rental. The CS person at Delta’s main CS desk looked up our flight on the computer and it showed our flight was a weather-related delay and therefore, the airlines wouldn’t pay for the rental car.
That was outrageous! It was clear and sunny in Fort Lauderdale when we left, and overcast but not raining when we got to Detroit. The sole reason this plane was late was due to the egregiously unfair practice of charging to check a bag.
Oh boy. We’ve seen this a time or two — airlines playing the weather card in order to avoid compensating passengers. Rouleau decided to write a polite letter to Delta, asking it to reconsider. She did, but the form response was a frustrating regurgitation of her own story, preceded by the words “I am truly sorry,” which smacked of insincerity.
I am truly sorry for the inconvenience you were caused when you state that your flight from Fort Lauderdale was delayed over twenty minutes.
Please know that all delays are reported in the Federal Flight Information Data Base. After further review of the Federal Flight Information Data Base, our records indicate that Flight 215 on June 19 was delayed a total of one minute on the departure due to a mechanical issue. It also states that the flight was delayed in route a total of eighteen minutes sue to weather issues. Regrettably, we have no record the over twenty minute delay in departure as you state and the in route delay is an “uncontrollable” delay. I am sorry for any disappointment or inconvenience this may cause.
I suggested Rouleau take this up one level and try one of these contacts at Delta. She did.
Delta second response was far better. It offered her a $50 flight voucher and an “I’m sorry” that sounded a little more genuine.
I understand that some passengers carried their heavy bags as carry on due to which you could not deplane fast. I am truly sorry for the inconvenience you were caused which resulted in missing you (sic) connecting flight.
We know travelers need an airline they can count on, and I recognize how upsetting it is when plans are disrupted. Feedback like you have provided will help us to improve our overall customer experience. Be assured that I have shared your comments with our Airport Customer Service leadership team for internal follow up.
I think the time for talking is over. Delta needs to be a leader and admit a bigger mistake: The $15 luggage fee just doesn’t work.
The sooner Delta eliminates its surcharge for the first checked bag, the sooner problems like this will go away.
Christopher Elliott is the author of Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals. Critics have called it “eye-opening” and “inspiring” — it’ll “grab your attention and won’t let go.” Order your copy now on Amazon, Barnes & Noble or iTunes.

Elliott is consumer advocate
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