When you write to an airline’s customer service department, is someone actually reading your note? Or are the agents simply scanning the first few lines of your message and selecting one of several canned responses? That’s the question raised by a recent exchange between reader David Deehl and Delta Air Lines.
The answer? Decide for yourself. Here’s the entire correspondence:
—–Original Message—–
From: David L. Deehl
To: Customer Care [mailto:customer-care@delta.com]
Subject: RE: SkyMiles – Current and Future
The lack of availability of frequent traveller awards makes me want to avoid flying Delta. A couple of years ago, I spent hours and hours to try to book a trip to Athens, Greece for a family vacation. It was maddening, and showed how little regard Delta has for its passengers.
Now, it is almost impossible to use the frequent traveller miles for flights without using twice as many. That is a shell game that shows contempt for your customers. I would like to take my kids skiing in Chile this summer, but have checked for months and seen no flights available, your new system shows it even more clearly.
If you want repeat passengers, I suggest you make the program more available at the original mileage requirements, and cut out the crazy multi-stop suggestions. Just make more seats available to reward your passengers.
Delta can do it, and take credit for it. The current approach is showing contempt for the customers.
David
—–Original Message—–
From: Customer Care [mailto:customer-care@delta.com]
To: David L. Deehl
Subject: Re: SkyMiles – Current and Future
Dear Mr. Deehl,
Thank you for contacting Delta Air Lines.
We regret you have not had the opportunity to use your SkyMiles.
As you may know, our schedules load 331 days out, and there is no way to predict when or if Award Seat inventory will be made available. Fluctuations in passenger demand, seasonal trends, peak travel times and other factors determine if and when Award Seats will be offered, and if so, how many. As a result, SkySaver Award Seats may not be available on
all flights.
Delta led the industry in Award Travel redemption for the last three years. The SkyMiles program redeemed 3.3 million tickets in 2006, 3.3 million tickets in 2005 and 2.9 million tickets in 2004.
We appreciate your interest in Delta Air Lines.
Sincerely,
Dolores Higgs
Customer Care
—–Original Message—–
From: David L. Deehl
To: ‘Customer Care’
Subject: RE: SkyMiles – Current and Future
Dear Ms. Higgs:
Why not allow reservations over a year out, so that people can plan better? People can think a year ahead, but that logical time is not available to make reservations for the next year. This is an elaborate system to make it difficult for your passengers. Why not make more seats available so that award travel will not cost twice the points? This is a scheme that Delta uses to increase the miles needed to really use its awards, and makes travel impracticable.
Your system wastes a huge amount of time, and has rules, like all round trip travel must be award travel. That kept me from using it to get to Greece and back two years ago, as the last leg – from NY to Miami – was not available – even if the flights were difficult – almost impossible to use (say 5 stops!) by design.
You can do better.
Delta has 47.34 billion available seat miles. Occupancy is up to 78.2 percent from 76.6 percent.
If the 3.3 million tickets were for an average of 2,000 miles each, that would be 6.6 billion seat miles used.
That is far less than the approximately 10 billion seat miles that are empty. Use them by making travel easier – especially award travel on a last minute basis. Why not?
Your response was a cut and paste response, I would appreciate a more thoughtful response from a supervisor.
David
—–Original Message—–
From: Customer Care [mailto:customer-care@delta.com]
To: David L. Deehl
Subject: RE: SkyMiles – Current and Future
Dear Mr. Deehl,
Thank you for your additional comments concerning our recent exchange of e-mails. We try to be responsive when any problem is brought to our attention, and we regret you are disappointed with our reply.
We appreciate your suggestion. Your correspondence has been forwarded to the appropriate department. If we need any more information, we will be back in touch.
Please accept our apology for the unfavorable impression you received in this instance. We appreciate your selection of Delta and will always consider it a privilege to be of service.
Sincerely,
Argentina Smith
Online Customer Support Desk
http://www.delta.com
Christopher Elliott is the author of Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals. Critics have called it “eye-opening” and “inspiring” — it’ll “grab your attention and won’t let go.” Order your copy now on Amazon, Barnes & Noble or iTunes.

Elliott is consumer advocate
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