Keith Johnson can’t seem to subscribe to Royal Caribbean’s promotional emails. Maybe he needs help from an advocate. “I want to receive Royal Caribbean’s promotional emails. Why won’t they send them?”
When Diana Lee Craig cast off on the Oceania Riviera’s 10-day Eastern Caribbean cruise, there were no surprises. The ship left Miami as scheduled, stopping in San Juan, St. John, Punta Cana and Nassau, before returning to Florida. “When travel companies sell their mailings lists, junk mail becomes an unwanted souvenir”
The promotional emails from AT&T were becoming more insistent. With subject lines like “Appearances can be deceiving, Christopher,” and “This is SO you!” and “Christopher, think you can resist?,” it was time to resist.
“Ten days to unsubscribe from your spam? You’ve gotta be kidding, AT&T”
If your spam filter is turned all the way up to “10,” you need to read this. And you need to know about Al Forman.
“Before you get mad, check your spam folder”
If you think the spam epidemic is under control, then I have a check from Nigeria with your name on it.
I’m kidding; I don’t.
But chances are pretty good that if you open your inbox – or if you’re using a more sophisticated email program, your “spam” box – that you’ll find an offer from African royalty, promising you a long-lost inheritance if you’ll just send a money order today.
Spam, or unsolicited email, is a massive and growing problem. In 2008, 76 trillion spam messages were sent to unsuspecting users, according to Royal Pingdom. It accounted for 70 percent of all emails. By 2010, it had skyrocketed to 107 trillion messages – nearly 90 percent of all emails sent.
Today’s spam is also getting smarter. It knows who are, what you like, and it targets you in a way that makes it seem almost personal. You need a new set of strategies to deal with it.
“The smarter consumer: Don’t get scammed by spam!”