Who really benefits from “custom” airfares?

Mention a “custom” airfare to Joan Eisenstodt, and she’ll admit that she’s worried.
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Are “custom” airfares good – or evil?

Studio Go/Shutterstock
Studio Go/Shutterstock
One way or another, the way you buy an airline ticket is about to change.

Behind the scenes, the propellerheads who create your fares are working on a smarter way to sell tickets. The airline industry is developing technology standards that could serve up a special fare intended only for you, based on how often you fly, where you live, your gender, age or marital status. But online travel agencies and consumer advocates are skeptical of customization.

Well, this is one time the airline industry almost got it right.
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Would you buy a “custom” airline ticket?

Tratong/Shutterstock
Tratong/Shutterstock
Should your airline be allowed to offer you a customized ticket?

That’s the intriguing and somewhat thorny question being raised by the worldwide airline industry through a little-known proposal called Resolution 787 — not to be confused with Boeing’s troubled 787 aircraft.

And it hopes that the answer is “yes.”

The airline industry, represented by the International Air Transport Association (IATA), wants to establish a new standard for selling airline seats, called the New Distribution Capability (NDC).
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