You call this consumer advocacy?

Is it about you -- or them? / Photo by Give away boy - Flickr
Do you ever strike out?” readers of my syndicated newspaper column often ask me. They see my Q&A feature in their travel section, and every week the good guys win.

To which I reply: “All the time.” Just read my site.

Case-in-point is the email I received from Susan Mintz a few days ago. She’d been trying to secure a refund from Continental Airlines after being rushed to the hospital with a cardiac condition before her scheduled flight.

“I need advice please,” she wrote. “I’ve sent all my documentation to Continental and received a request ID on Feb. 15. Its refund policy states 20 business days. We’re way, way past this. I have sent five letters and three faxes. Nothing!”

I get hundreds of emails like this in a week, and I usually try to get to a resolution by asking and short series of questions.

Me: I’m sorry to hear about this. Could you send me some of the correspondence? I’d like to review it.

Mintz: Attached is the original letter.

Me: (After reading the email). Did they agree to a refund? Normally they only issue a ticket credit for these situations.

Mintz: I have only received a “request number” and nothing else since February.

Me: You might want to get United to clarify. Have you tried calling?

Mintz: Are you serious! Of course, I tried calling. Have you read the refund policy? There is no need for clarity. It is very simple. I am entitled to refund.

A ticket credit is acceptable as well. Anything. But my request is being ignored.

I contacted you because your web site states to do such when reaching a dead end. I sent you a copy of my letter asking for advice and you ask if I called them. This is advocacy for travelers?

Ouch.

I tried to explain that Continental (now United) would probably only issue a ticket credit, but that a refund would be unlikely – and yes, I am trying to help.

I haven’t heard back from her.

Something tells me I’m not going to make her holiday card list this year.

My exchange with Mintz is a useful exercise, and it comes at an interesting time.

Earlier this week, I learned that a well-known investigative reporter is working on a story about the “best” consumer advocate in travel. Several commenters who belong to a certain newspaper’s reader panel forwarded the email questionnaire.

My first thought was that ranking consumer advocates makes about as much sense as rating your priest or rabbi.

How can you assign a value to someone who is there to help?

And my second thought was, who cares? I haven’t been a pure-play travel advocate since 2010, although I did help start a nonprofit called the Consumer Travel Alliance, which advocates for travelers (I currently serve as its volunteer ombudsman).

Some of my readers suggested that the results of the survey are a foregone conclusion. They say the writer has a special relationship with one popular advocate for air travelers, and wants to give her a boost by discrediting the competition.

Nonsense, I said. I know this guy’s work – he’s always seemed honest. Besides, if he really cares about helping consumers, he’d understand that having more people advocating for travelers is better than fewer. Or just one.

But the Mintz letter and the leading questionnaire made me wonder: What makes a good consumer advocate?

Mintz probably thinks I’m a fraud.

I think she wanted me to contact United on her behalf immediately and demand a quick payment, even if technically she wasn’t entitled to one. I’d like to be able to do that, but I can’t. My United contact will call me and ask if I’m familiar with the airline’s refund rules.

I’ll say “yes.” And then he’ll say he can’t help Mintz.

Should United help her? Absolutely. The passenger was in the hospital. How about a little compassion? But I’m pretty sure I know what United’s final answer will be.

My job isn’t to get customers what they want every time. It’s to get them what they paid for — and indeed, what they deserve.

If Mintz notified United of her hospitalization before her travel date, she’s entitled to a ticket credit. I can help her with that.

If she waited until after her flight, it would be up to the airline to decide what to do, but actually, it’s allowed to keep her money. Those are the rules.

I suspect she waited until after her flight to tell Continental of her condition.

Who’s the real advocate?

Here’s the thing: There’s no bar or certification agency for consumer advocates. Anyone can call themselves one, and a lot of people do.

So what separates a real advocate from a poser?

I think it all comes down to motives. If you’re in it to help consumers, then everything you do will reflect that desire.

You’ll respond immediately when someone asks for help. You’ll work tirelessly at educating buyers. You’ll push for them to get what they paid for. And you’ll have the integrity to tell them when a company is right, and they are asking for too much, which can happen from time to time.

Above all, it’ll always be about the customer – not the advocate.

Posers use consumer advocacy to build their personal brands. Right and wrong don’t really matter as much as the next travel scandal that will score them a soundbite on CNN, helping increase their visibility.

For them, victims of incompetent travel companies are nothing more than props that can be leveraged to raise their profile, so you’ll find these fakes pushing for folks who don’t deserve any advocacy. Like thieves.

For posers, it’s always about them, not you.

That kind of behavior may be a big turn-off to consumers who truly need help, but I think even posers have a place. They may not be able to do much for you, but they often shine a light on some of the more unsavory practices in the travel industry.

(It could be worse: The clueless producers booking them could ask company representatives to offer their spin on the evening news. How enlightening would that be?)

Losing “Miss Consumer Advocacy” 2012

I re-read the reporter’s questions and considered who he’s sending them to. They’re mostly business travelers. You know, the kind on folks you’d encounter on a certain online forum for frequent travelers that I’m fond of criticizing and that shall remain nameless in this post.

And yeah, a lot of these people hate me because I’ve referred to them as entitled elites, criminals, and crybabies in numerous online commentaries. Because some of them are.

Soliciting nominations for “Miss Consumer Advocacy 2012” is like like asking the College of Cardinals to vote on the one true religion.

My frequent-flying friends will happily denounce me as a heretic. They’ll say I’m in the latter category, that I’m nothing more than a media-savvy poser.

Thanks, guys. I love you, too.

It doesn’t take much to close the loop. Any cub reporter can Google me and find enough dirt for a juicy hit piece. He can track down more unhappy travelers like Mintz, of which I can assure you, there are more than plenty.

If that doesn’t turn up enough, just read my book. Maybe throw in a conflict of interest accusation or two while you’re at it.

Bring it.

When the dust settles from this silly popularity contest, it will be my email exchange with Mintz that troubles me the most.

I think I could have helped her. I’m sorry she wouldn’t let me.

Update (May 7): The story is out. Can’t bring myself to link to it. Just not gonna go there …

Underwritten by

Elliott Advocacy is underwritten by AirportParkingReservations.com

With nearly 20 years in the industry, over 128 airport covered in the U.S. and Canada, and over 1,000 Hotel and Parking Partners-we provide travelers the best options on how to get to the airport when flying. Whether you want to; drive yourself and park near an Airport (Airport Parking), stay the night before your flight at an airport hotel and leave your car (Hotel and Parking Package), or take a shared Shuttle/Private Car/Limo to the Airport- we got you covered. The best deals can be found online, and booking a reservation has never been easier. You can explore all of our options by visiting us at AirportParkingReservations.com, ParkSleepFly.com, AirportParking.com, and ShuttleFinder.com.

Elliott Advocacy is underwritten by Cavalry Travel Insurance

Cavalry takes the worry of out travel by providing 24/7 access to medical and security professionals combined with the best medical evacuation and security extraction services. Cavalry gets you home safely when you need it most. Learn more at Cavalrytravelinsurance.com.

Elliott Advocacy is underwritten by Seven Corners

Seven Corners has helped customers all over the world with travel difficulties, big and small. As one of the few remaining privately owned travel insurance companies, Seven Corners provides insurance plans and 24/7 travel assistance services to more than a million people each year. Because we’re privately held, we can focus on the customer without the constraints that larger companies have. Visit Seven Corners to learn more.

Elliott Advocacy is underwritten by Sodexo North America

Sodexo North America Sodexo North America is part of a global, Fortune 500 company with a presence in 80 countries. Sodexo is a leading provider of integrated food, facilities management and other services that enhance organizational performance, contribute to local communities and improve quality of life for millions of customers in corporate, education, healthcare, senior living, sports and leisure, government and other environments daily. Learn more at Sodexoinsights.com.

Elliott Advocacy is underwritten by Travelex Insurance Services

Travelex Insurance Services is a leading travel insurance provider in the United States with over 55 years combined industry expertise of helping people dream, explore and travel with confidence. We offer comprehensive travel insurance plans with optional upgrades allowing travelers to customize the plans to fit their needs. Compare plans, get a quote and buy online at Travelexinsurance.com.

Elliott Advocacy is underwritten by AirHelp

AirHelp is the world’s leading flight delays compensation company, helping passengers apply for compensation following a delayed or canceled flight or when boarding has been denied. It is AirHelp’s mission to fight for passenger rights by holding airlines accountable for flights disruptions that are out of passengers’ control. AirHelp has already helped 5 million people, taking the stress out of applying for compensation and making it as hassle-free as possible for travelers around the world.

Elliott Advocacy is underwritten by Allianz Travel Insurance

The Allianz Travel Insurance company has built its reputation on partnering with agents all around the world to provide comprehensive travel insurance for their clients. Contact Allianz Travel Insurance for a comprehensive list of coverage.

Elliott Advocacy is underwritten by Chubb

Chubb is the world’s largest publicly traded property and casualty insurance company, and recognized as the premier provider of insurance for successful individuals and families in the U.S. and selected international markets, offering coverage for high-value automobile, homeowners, recreational marine/aviation, valuables and umbrella liability coverage. As an underwriting company, Chubb assesses, assumes and manages risk with insight and discipline, and combines the precision of craftsmanship with decades of experience to conceive, craft and deliver the best insurance coverage and services to individuals, families and business of all size.

Elliott Advocacy is underwritten by Fareportal

Fareportal’s portfolio of brands, which include  CheapOair and  OneTravel, are dedicated to helping customers enjoy their trip. Whether you want to call, click, or use one of our travel apps, one thing is clear: We make it easy to take it easy.

Elliott Advocacy is underwritten by Insuremyrentalcar.com

An independent provider of low cost CDW/LDW insurance for use with rental cars. Up to $100,000 cover with no deductible. Policies available on a per day, per trip or per year basis. Also works with overseas rentals. Try  Insuremyrentalcar.comnow.

Elliott Advocacy is underwritten by G1G.com

Since its inception over three decades ago, G1G has continued to revolutionize the travel insurance industry by being the only aggregator to operate a customer portal, placing all of the user's primary needs in one place. We have continued to innovate and disrupt the market by reimagining the way travel insurance can be delivered to the end user in ways no competition can. Simply put, no one knows the market as well as its founders and no one else shares G1G values and mission.

Elliott Advocacy is underwritten by Mediacom Communications

The nation’s fifth-largest cable operator, serving the smaller cities and towns in the Midwest and Southern regions of the United States. We are a high-performance broadband, entertainment, and communications company that brings the power of modern technology and quality customer experience to life inside the connected home by combining ultra-fast gigabit speeds with personalized local and over-the-top entertainment choices that fit your lifestyle. Details at  Mediacomcable.com.

Elliott Advocacy is underwritten by Arch RoamRight

Arch RoamRight is one of the fastest growing, most-highly rated travel insurance companies in the United States. Travel advisors love working with us, and travelers feel protected with our trip cancellation and travel medical insurance coverage. We also make it easy to file a claim online with our fast, paperless claims website. Learn more about RoamRight travel insurance.

Elliott Advocacy is underwritten by Virtuoso

The leading global network for luxury and experiential travel. This invitation-only organization comprises over 1,000 travel agency locations with 17,500 advisors in over 45 countries, and holds preferred relationships with 1,700 of the world’s finest travel companies. Virtuoso advisors collaborate with their clients to create personalized itineraries featuring exclusive perks, while also providing advice, access, advocacy, and accountability. For more information, visit  Virtuoso.com.

Elliott Advocacy is underwritten by VisitorsCoverage

As a company that is constantly striving to simplify travel insurance, VisitorsCoverage, is on a mission to help travelers make the better decisions about purchasing travel insurance, quickly. VisitorsCoverage has helped millions of travelers globally to buy the suitable travel insurance and explore the world with confidence. Get insurance for your next trip at  VisitorsCoverage. Lowest Price Guaranteed.

Elliott Advocacy is underwritten by MedjetAssist

Medjet is the premier global air-medical transport, travel security and crisis response membership program for travelers. With a MedjetAssist membership, if you become hospitalized more than 150 miles from home, we will get you from that unfamiliar hospital all the way home to the hospital you trust. All you ever pay is your membership fee. MedjetHorizon members add 24/7 personal security and crisis response benefits. Elliott.org readers enjoy discounted rates. Travel safer with  MedjetAssist.

Elliott Advocacy is underwritten by Southwest Airlines

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.

Elliott Advocacy is underwritten by TravelInsurance.com

TravelInsurance.com makes it fast and easy to compare and buy travel insurance online from top rated providers. Our unbiased comparison engine allows travelers to read reviews, compare pricing and benefits and buy the right policy with a price guarantee, every time. Compare and buy travel insurance now at  TravelInsurance.com.

Elliott Advocacy is underwritten by Squaremouth

Squaremouth helps travelers easily and instantly compare travel insurance policies from all major providers. Only companies that meet the strict requirements of Squaremouth’s Zero Complaint Guarantee are available on the website. Compare policies on  Squaremouth.com to save over 70 percent on your next purchase.

Elliott Advocacy is underwritten by Travel Leaders Group

Travel Leaders Group is transforming travel through its progressive approach toward each unique travel experience. Travel Leaders Group assists millions of travelers through its leisure, business and network travel operations under a variety of diversified divisions and brands including All Aboard Travel, Andrew Harper Travel, Colletts Travel, Corporate Travel Services, CruCon Cruise Outlet, Cruise Specialists, Nexion, Protravel International, SinglesCruise.com, Travel Leaders Corporate, Travel Leaders Network and Tzell Travel Group, and its merger with ALTOUR. With more than 7,000 agency locations and 52,000 travel advisors, Travel Leaders Group ranks as one of the industry’s largest retail travel agency companies.

Elliott Advocacy is underwritten by Travelers United

If you’ve been mistreated by the airlines, Travelers United is your voice in Washington. Join the #1 travel advocacy organization working with Congress to improve and protect travelers. Plus, get $400 of annual benefits you can use for travel for only $29/year. Add your voice to ours. Make travel better.  Join today.

Send this to a friend