Here’s a new customer service award you’ll actually use


You don’t have to click around too long online to find an award. They’re as common as pop-up ads — and often just as annoying. Most are self-congratulatory industry prizes that can’t be used as a reliable buying guide.

That’s why I’m happy to introduce a customer-service award that I think you’ll actually use. It’s a new accolade, but it’s also been around for a while.

Elliott Advocacy is underwritten by Fareportal. Fareportal’s portfolio of brands, which include  CheapOair and  OneTravel, are dedicated to helping customers enjoy their trip. Whether you want to call, click, or use one of our travel apps, one thing is clear: We make it easy to take it easy.

The Elliott Customer Service Award is a series of weekly awards that recognizes the best companies and individuals. As the name suggestions, the award focuses on customer service — and on you.

Here’s how:

✓ Each week, we’ll accept nominations from readers in a different category.

✓ The nominees are whittled down to 14 finalists, based on the most nominated company or individual.

✓ The following week, we vote. The top 7 companies or individuals will be recognized on the site and will have bragging rights for the next year.

I know what you’re thinking: “Just what we need, another award.” I hear you. But this award goes back to 2004, when I published my first informal reader’s choice poll. It is one of the most searched-for and asked about things on this site.

In other words, you wanted this. I’m pleased to offer it in a more formal way, starting now.

The 2015 balloting season begins today with the airline category, so please nominate your favorite carrier today. KLM, Singapore Air and Southwest have already been nominated. The Elliott Awards runs through the end of February.

If you have any suggestions for how to make it better, please send me an email. I’m always listening.

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