Here’s a new customer service award you’ll actually use

You don’t have to click around too long online to find an award. They’re as common as pop-up ads — and often just as annoying. Most are self-congratulatory industry prizes that can’t be used as a reliable buying guide.

That’s why I’m happy to introduce a customer-service award that I think you’ll actually use. It’s a new accolade, but it’s also been around for a while.

Elliott Advocacy is underwritten by Generali Global Assistance. Generali Global Assistance has been a leading provider of travel insurance and other assistance services for more than 25 years. We offer a full suite of innovative, vertically integrated travel insurance and emergency services. Generali Global Assistance is part of The Europ Assistance (EA) Group, who pioneered the travel assistance industry in 1963 and continues to be the leader in providing real-time assistance anywhere in the world, delivering on our motto – You Live, We Care.

The Elliott Customer Service Award is a series of weekly awards that recognizes the best companies and individuals. As the name suggestions, the award focuses on customer service — and on you.

Here’s how:

✓ Each week, we’ll accept nominations from readers in a different category.

✓ The nominees are whittled down to 14 finalists, based on the most nominated company or individual.

✓ The following week, we vote. The top 7 companies or individuals will be recognized on the site and will have bragging rights for the next year.

I know what you’re thinking: “Just what we need, another award.” I hear you. But this award goes back to 2004, when I published my first informal reader’s choice poll. It is one of the most searched-for and asked about things on this site.

In other words, you wanted this. I’m pleased to offer it in a more formal way, starting now.

The 2015 balloting season begins today with the airline category, so please nominate your favorite carrier today. KLM, Singapore Air and Southwest have already been nominated. The Elliott Awards runs through the end of February.

If you have any suggestions for how to make it better, please send me an email. I’m always listening.

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