Spirit Airlines: “Negative publicity” on customer service could hurt business

Spirit Airlines, as you might have heard, is trying to raise $300 million in a public stock offering. Here’s the Form S-1 it filed last Friday with the Securities and Exchange Commission.

It’s worth a read. Companies are required to disclose any risks to potential investors. And although this one seems obvious, it’s interesting to see how Spirit characterizes its own reputation, when it comes to customer service.
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