What’s the first thing you look for in an airline ticket?
If you said, “a low price,” you’re absolutely right. In a survey of air travelers conducted last week, 77 percent said they consider the fare first.
But airlines have used that answer to justify cutting customer service and “unbundling” prices — removing everything but a base fare — without asking the simple question: What else do you want?
So we decided to dig a little deeper. In a survey of more than 800 readers of this site and Consumer Traveler, we continued the conversation. Here are the results.