People would love your hotel if you just changed the lightbulbs

What do guests want from their hotel? If you answered “designer beds” and “spiffy lobbies” maybe you’ve been sipping the hotel industry Kool-Aid for too long.

The correct answer is disturbingly simple, according to a new survey of frequent guests by D. K. Shifflet & Associates. People don’t want to be nickeled-and-dimed for their Internet connection or parking. They don’t want to hear the honemooners in the next room. They don’t want to gag on someone else’s cigarette smoke. A free breakfast would be nice, too.
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