To get an idea of how smart marketers have become, spend a few minutes online. Just hint that you might be interested in a product by doing a search or browsing a big site like Amazon.com. It’s enough to trigger a never-ending cascade of ads that seems to follow you around, no matter where you go.
Did you hear about the guy who ordered a gift card that didn’t work? When he tried to exchange it, the company told him to get lost.
True story. How do I know? Because it’s my story.
You can always cancel.
Those are the four most dangerous words a consumer can hear.
They’re often preceded by: “Don’t worry!”
Lizet Pena sells her books through Amazon’s Seller Central, but now she owes the company money. What happened? And can she get a refund?