Tripadvisor operates an online travel guidance platform with user-generated reviews, ratings, photos, and forums covering hotels, restaurants, experiences, and attractions worldwide. It is the parent company of Viator (tours and activities) and TheFork (restaurant reservations), and it owns related brands including Cruise Critic, FlipKey, SeatGuru, Holiday Lettings, and Bokun.
Not offered by Tripadvisor for general customer service.
Social media
1 to 24 hours, depending on the platform and the complexity of the inquiry.
Help center/FAQ
TripAdvisor's help center/FAQ provides quick answers to common questions regarding account management, reviews and content guidelines, booking changes for hotels and experiences, owner and partner support, privacy and data requests, and accessibility.
Visit tripadvisor.com/RegistrationController and sign up with an email address, Google, Facebook, or Apple ID. Account creation is free and unlocks reviews, saved trips, the Tripadvisor Rewards program, and bookings through the app.
TripAdvisor customer service policies
Tripadvisor's privacy and cookies statement explains what personal information Tripadvisor LLC collects, including account details, location data, device identifiers, and content users submit; how that information is shared with corporate affiliates, advertising partners, and service providers; how cookies and similar technologies are used for advertising and personalization; the rights users have to access, correct, or delete their data through a dedicated privacy portal; and supplemental notices for users in the EEA, UK, California, Korea, and Brazil.
TripAdvisor loyalty program
Tripadvisor Rewards is a free, app-only loyalty program launched in August 2025 in the United States. Members earn 5% back in “Trip Cash” on eligible hotel and experience bookings made in the Tripadvisor mobile app, with 1 Trip Cash equaling $1 off a future in-app booking. Members can also earn bonus Trip Cash for community contributions such as writing reviews, adding photos, and completing in-app challenges. Trip Cash expires one year after it is earned, and the program is currently available only through the iOS and Android apps in the U.S.
Frequently asked questions about Tripadvisor
Tripadvisor does not staff a customer support phone line. Its main number, (781) 800-5000, connects to corporate headquarters in Needham, Mass., and is not equipped to resolve account or booking issues. For help, email help@tripadvisorsupport.com or use the Tripadvisor help center. For tour and activity bookings, Viator offers in-account chat and an emailed support form at viator.com/support.
Open viator.com/bookings or the Tripadvisor app, find your reservation, and select “Cancel.” Most Viator experiences offer a full refund if canceled at least 24 hours before the local start time, but a meaningful share of listings are labeled “All sales final” or follow a “strict” 7-day policy. Refunds typically process in up to 7 business days. If Viator declines a refund that the booking page promised, document the cancellation policy with screenshots and dispute the charge with your credit-card issuer.
Tripadvisor lets reviewers appeal a moderation decision once. Sign in, open the email Tripadvisor sent about the removal, and use the appeal link inside it. Appeals are reviewed by the Trust & Safety team and decisions are typically final on the second pass. If your review was removed because Tripadvisor suspected it was AI-generated, the platform's policy is to remove AI-written content entirely, so rewriting in your own words and resubmitting is usually the only remedy.
Tap the flag icon on the review or listing and choose the most accurate report reason. Tripadvisor's 2025 Transparency Report disclosed that the company removed 2.7 million fake reviews in 2024, including more than 200,000 it identified as AI-generated. If a fake review involves identity fraud or impersonation, include screenshots and a brief explanation when you flag it.
Yes. Tripadvisor Rewards launched in August 2025 as a free, app-only program in the United States. Members earn 5% back in Trip Cash on eligible hotel and experience bookings made through the mobile app, plus bonus Trip Cash for activities like writing reviews and uploading photos. 1 Trip Cash equals $1 toward future in-app bookings, and earned Trip Cash expires one year after the date it is credited. The program is not available on desktop or outside the U.S. as of 2026.
Partially. In November 2025, Tripadvisor launched an in-chat app for logged-in U.S. ChatGPT users that surfaces hotel and experience recommendations from Tripadvisor's database. It also has an active integration with Perplexity. These tools support research and discovery but do not currently handle account-specific customer service issues such as refund disputes, account access, or review appeals — for those, use the Tripadvisor help center or email help@tripadvisorsupport.com.
Tripadvisor, Inc. is a publicly traded Nevada corporation listed on Nasdaq under the ticker TRIP. In April 2025, Tripadvisor acquired Liberty TripAdvisor Holdings, retiring approximately 27 million shares and ending Liberty's controlling stake, so the company no longer has a single controlling stockholder. In March 2026, Tripadvisor reached a cooperation agreement with activist investor Starboard Value LP, adding four new independent directors to its board.
Sign in and open the privacy portal linked from the Tripadvisor privacy and cookies statement, or use the data-erasure form linked from the Tripadvisor Media Room contact page. Tripadvisor processes deletion requests under GDPR, UK GDPR, and U.S. state privacy laws including the CCPA. Once deleted, your reviews and photos may remain on the platform in anonymized form per the terms of use.
Disclaimer: Contact information is believed reliable but not guaranteed. Executives change contact details frequently. If an email bounces or a number is wrong, report it immediately. Published February 15, 2015. Updated May 29, 2026.
