In 1991, Robert Annenberg paid $150 for life membership in Senior HHonors Gold VIP program. Last year, Hilton terminated his membership without warning. Is Annenberg’s elite status gone?
My initial response — and one I’ve repeated to several Hilton guests with the identical problem — is that he’s probably lost his HHonors status for good. The lawyerly terms and conditions for Hilton’s loyalty program is crystal clear that it can basically change its contract any time, for any reason.
But the more I thought about it, the more I thought how wrong that was. The terms are irrelevant — lifetime means for the rest of my life.