If you’ve experienced a recent flight delay or service disruption, then you probably know that for better or worse, no one says “I’m sorry” like an airline.
A well-crafted apology is often just the beginning. Gift cards, credits and loyalty points — lots of loyalty points — frequently follow. And the mea culpas appear to work. Most passengers accept them and move on.
Well, maybe they shouldn’t.
A closer look at the airline industry’s “sorries” suggests they sometimes lack sincerity and show a remarkable unwillingness to fix the problem that caused the complaint in the first place. In other words, it’s more like hush money than an apology.
“Why you shouldn’t accept your airline’s apology”