When I visited Scott Jordan in his Ketchum, Idaho, home office a few weeks ago, his dogs greeted me. Scott, the CEO of SCOTTeVEST, makes awesome wearable luggage, including vests, shirts, and jackets. “Support better consumer advocacy by wearing this now”
It’s hard to find an airline blogger who hasn’t reported on the Scottevest scandal. Late last week, Delta Air Lines’ in-flight magazine turned down an ad for Scott Jordan’s jackets — an ad that offered a way to “beat the system” that requires air travelers pay for their checked bags.
Jordan has been aggressively pitching media, including me. Over the weekend, he left a message on my cell phone that promised “the backstory is more interesting than what’s been printed.” (See an updated comment from Jordan at the end of this interview.)
I was intrigued. Since Jordan has told his story to everyone already, I thought I’d try to get Delta’s side of the controversy. So far, the carrier has only issued terse rebuttals to Jordan’s claims, citing its policy of keeping business transactions confidential. I asked Marialice Harwood, publisher of Delta Sky Magazine, if she could fill in some of the gaps. Here’s our interview.
Can you give me the Reader’s Digest version of what happened?
On Wednesday of last week, our sales rep in New York received an inquiry from an agency, asking if they could get a page in the November issue of Sky. We asked if we could see the actual ad, which is standard when we have a new advertiser, and especially if we can’t tell what the ad is by the name.
We saw the ad, and we approved it.
“The other side of the Scottevest scandal: Did Jordan try to get his “beat the system” ad rejected?”