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REVENUE OPTIMIZATION

Kristen Rodriguez thought she had scored a deal when she prepaid for her checked baggage on Frontier Airlines.The airline app showed a straightforward offer: $29 for each checked bag, each way, for two passengers. 

She prepaid for checked bags on Frontier. The price changed after she hit “confirm.”

April 7, 2026April 7, 2026 by Christopher Elliott

Kristen Rodriguez thought she had scored a deal when she prepaid for her checked baggage on Frontier Airlines.The airline app showed a straightforward offer: $29 for each checked bag, each way, for two passengers. 

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