Jessica Buczkowski saw a really good price online for a popular insulated Yeti cup that she wanted. She didn’t ask herself why the price was so much lower than everyone else’s. If she had, perhaps this story would not have been necessary. “Two months is too long to wait for my Yeti refund”
If I used the words “honest” and “business” in the same sentence, would you burst into uncontrolled laughter? Uncontrolled, incredulous, laugh-until-you-cry kind of laughter? “Yes, you can find an honest business. Here’s how.”
It’s not that I don’t believe the 30,000 members of the general public surveyed by Harris Interactive are telling the truth, when it comes to the most reputable companies. It isn’t even that I don’t think the winners deserve to be highly ranked.
No, it’s the fact that the list, such as it is — at least the top 10 — is almost completely meaningless to the average consumer. What it means to corporate America, however, may be the most troubling.
“Yet another meaningless list: The 10 “best” companies in America”