If I used the words “honest” and “business” in the same sentence, would you burst into uncontrolled laughter? Uncontrolled, incredulous, laugh-until-you-cry kind of laughter? “Yes, you can find an honest business. Here’s how.”
It’s not that I don’t believe the 30,000 members of the general public surveyed by Harris Interactive are telling the truth, when it comes to the most reputable companies. It isn’t even that I don’t think the winners deserve to be highly ranked.
No, it’s the fact that the list, such as it is — at least the top 10 — is almost completely meaningless to the average consumer. What it means to corporate America, however, may be the most troubling.
“Yet another meaningless list: The 10 “best” companies in America”