Should I delete this story?

One of the things I love about new media is that there’s a “delete” button. If you screw up a blog post, you can always go back and fix it — or erase the entire thing.

Maybe it’s my journalism school training, but I’ve never removed a whole post.

Today, I just might.
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I slammed my Kona condo online and now it’s keeping my deposit

Write a bad review, lose your deposit? / Photo by Ken Lund - Flickr
With its dramatic black volcanic rock, stunning seascapes, and impossibly tasty coffee, Kona, Hawaii is one of the world’s most unexpected destinations. And when Lynn Regan booked a condo there last year, she was looking forward to experiencing the Big Island’s differentness.

She didn’t expect to get a different condo than the one she’d reserved – but that’s exactly what she says happened.
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How companies bend the truth online: 5 secrets consumers should know

If you’re looking for reliable information about a product or service, you absolutely have to know about reputation management.

Think of reputation management, or “rep management,” as controlling what people read about your company online, and to a certain extent, offline. The goal is to either delete the negative information or push it to the bottom of search engine results on sites like Bing and Google.

The result? You’re far less likely find the bad reviews from disgruntled customers who would warn you about a company – and far more likely to see the glowing write-ups from adoring clients.
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