To get an idea of how smart marketers have become, spend a few minutes online. Just hint that you might be interested in a product by doing a search or browsing a big site like Amazon.com. It’s enough to trigger a never-ending cascade of ads that seems to follow you around, no matter where you go. “In a world of personalized ads, here’s how to resist the come-ons — and come out on top”
Is it my imagination, or are travel companies getting pushier?
The come-ons include repeated invitations to return to a hotel or restaurant, high-pressure pitches to “like” a company’s Facebook account and urgent requests for positive online reviews. As summer vacations fade into memory, the aggressiveness has never been more obvious. “Review this! Travelers fed up with solicitations”
It just wouldn’t be Thanksgiving without turkey, stuffing, cranberries, sweet potatoes, a football game — and a parade.
“Is it a parade — or a product placement?”
Franchise-based marketing certainly brings out our inner movie and TV junkies. But is it any good for customers?
“Is The Force of franchise-based marketing with you?”