In a world of personalized ads, here’s how to resist the come-ons — and come out on top

To get an idea of how smart marketers have become, spend a few minutes online. Just hint that you might be interested in a product by doing a search or browsing a big site like Amazon.com. It’s enough to trigger a never-ending cascade of ads that seems to follow you around, no matter where you go. Read more “In a world of personalized ads, here’s how to resist the come-ons — and come out on top”

Review this! Travelers fed up with solicitations

Is it my imagination, or are travel companies getting pushier?

The come-ons include repeated invitations to return to a hotel or restaurant, high-pressure pitches to “like” a company’s Facebook account and urgent requests for positive online reviews. As summer vacations fade into memory, the aggressiveness has never been more obvious. Read more “Review this! Travelers fed up with solicitations”

Is it a parade — or a product placement?

It just wouldn’t be Thanksgiving without turkey, stuffing, cranberries, sweet potatoes, a football game — and a parade.
Read more “Is it a parade — or a product placement?”

Is The Force of franchise-based marketing with you?

Franchise-based marketing certainly brings out our inner movie and TV junkies. But is it any good for customers?
Read more “Is The Force of franchise-based marketing with you?”