Can we talk about the end? It’s that moment when you say, “That’s it. I’m taking my business elsewhere.” And you mean it. “When it’s time to take your business elsewhere, here’s the right way to exit”
How do you turn sour grapes into a rare and expensive vintage? Ask your favorite airline; for over a decade they’ve been fermenting profits ever since the fuel surcharges were no longer needed to cover oil price spikes.