How long could you watch the ad for “The World’s Greatest Flyers” before you started rolling your eyes? Five seconds? Did you even make it to the part about babies? “Ad campaigns prove legacy airlines just don’t get it”
When David Simon wanted to fly from Milwaukee to Fort Lauderdale, Fla., he assumed “low cost” airline Southwest would offer the lowest fare.
Then he did the math.
A roundtrip flight on Southwest – including two “free” bags – cost $334.
“Ridiculous or not? “Low cost” airlines that cost more”