When Brittany Laughlin needed to fly from Chicago to San Francisco last month, she tried something new. Instead of visiting an online travel agency or an airline Web site, she headed over to Google Flight Search, the newest and most controversial travel site to launch since Orbitz opened its doors a decade ago.
Within a few seconds, Google showed her the perfect flight on American Airlines. She clicked on the link, which took her to the airline’s page to book a ticket. “It was really clear and instantly showed results,” says Laughlin, who runs a social media company in Chicago.
“Need a flight? Just Google it”