Sometimes, the most effective emails are the ones you don’t send at all. “Don’t send that email until you’ve read this. Seriously, don’t.”
Linda O’Kane wants to talk.
Companies know she does. They love the fact that she likes the convenience of a real-time voice conversation, and they take advantage of it. It’s precisely why our advocacy team hates to talk. “Shut up — and fire up your computer”
After booking her first JetBlue flight recently, Kathie Baker was stunned by the confirmation email. “That saucy, borderline NSFW email? It’s from your airline.”
Company executives believe they have a right to keep their phone number and email address private. “How executives hide from you and why you shouldn’t let them”
Just when you thought the dreaded “opt-out” provision is dead, along comes your favorite supermarket to prove you wrong. “Hey Fresh Market, why am I signed up for all these coupons?”