Don’t send that email until you’ve read this. Seriously, don’t.

Sometimes, the most effective emails are the ones you don’t send at all. Read more “Don’t send that email until you’ve read this. Seriously, don’t.”

Shut up — and fire up your computer

Linda O’Kane wants to talk.

Companies know she does. They love the fact that she likes the convenience of a real-time voice conversation, and they take advantage of it. It’s precisely why our advocacy team hates to talk. Read more “Shut up — and fire up your computer”

That saucy, borderline NSFW email? It’s from your airline.

After booking her first JetBlue flight recently, Kathie Baker was stunned by the confirmation email. Read more “That saucy, borderline NSFW email? It’s from your airline.”

How executives hide from you and why you shouldn’t let them

Company executives believe they have a right to keep their phone number and email address private. Read more “How executives hide from you and why you shouldn’t let them”

Hey Fresh Market, why am I signed up for all these coupons?

Just when you thought the dreaded “opt-out” provision is dead, along comes your favorite supermarket to prove you wrong. Read more “Hey Fresh Market, why am I signed up for all these coupons?”