Why loyalty programs are dead — and why that’s good news for almost everyone

Gui Jun Pen/Shutterstock
Gui Jun Pen/Shutterstock

Loyalty programs as we know them are dead.

After years of playing the game, frequent customers like John Peppin are saying, “enough is enough.”

Peppin, the director of a medical center in Lexington, Ky., said he wondered about the endless bait and switch airlines pull — demanding absolute loyalty in order to be treated with a little dignity.

He often flies to China on American Airlines, to which he has given his business in exchange for the possibility of an upgrade to business class.
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Chase tries to call my mother every day, but she’s been dead two years

Question: My mother died two years ago. Since then, account alerts from Chase have continually come to my phone, a number that was both set to receive account alerts prior to her death, and also a number to which all her calls were forwarded after her death.
Read more “Chase tries to call my mother every day, but she’s been dead two years”