CAR RENTAL FEES

Cartoon of a grinning car salesman with a cash-filled thought bubble gesturing toward a white SUV as a customer stands with arms crossed at a dealership lot.

How to get the car you reserved without falling for the upsell scam

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Have you ever heard of the car rental upsell scam? Neither had Steve Sphar. When the business consultant from Sacramento arrived to pick up a compact car from Europcar in Granada, Spain, the company had run out of vehicles. So it handed him an SUV and said he could swap it for his reserved model the next day, a seemingly generous fix. Then he made the swap, and Europcar charged him a $423 “customer choice” fee. It looks like a clever variation on an old rental-counter ploy, and experts say it is spreading as fleet shortages and inflation squeeze the industry. Running out of cars and then charging extra for a bigger one is legal, they note, but that does not make it right. The industry standard when a company oversells is simple: upgrade the customer for free. Some companies, though, see an oversold lot as an opportunity, offering two bad choices, wait for hours or pay a ransom, and betting you will not want to delay your vacation. Sphar contacted Europcar to reverse the charge.

Cartoon of smiling sardines packed upright into narrow airplane seats in a tightly spaced cabin, illustrating how shrinking economy legroom crams travelers in like sardines.

Premium creep: How the travel industry downgraded you for profit 

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Remember when you could check a bag, choose your seat, and stretch your legs on a flight without paying extra? It is not an urban legend. You used to be able to do all three at no additional charge. A 34-inch seat pitch was once standard in economy class. Today the industry calls that same space premium economy and charges you more for it, while the 30-inch squeeze becomes the new normal. Call it premium creep, the quiet industry-wide pattern where yesterday’s basics quietly become today’s luxuries, wrapped in marketing language about choice and flexibility. And it is not just airlines: hotels, cruise lines, and even car rental companies have all found ways to strip out what used to be included and sell it back to you. Which raises the question worth sitting with the next time you compare two fares: are you buying an upgrade, or just paying to undo a downgrade the company handed you in the first place?

Editorial cartoon showing a confused customer holding out a credit card to a stern rental car counter agent who raises her hand to refuse it, with parked cars visible through the window in the background, depicting how Europcar agents pressure customers into buying duplicate insurance and refuse third-party coverage

Hotels.com and Europcar charged me twice for a one-way rental. Can I get my money back?

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Lawrence Signori prepaid Hotels.com $338 for a one-way Europcar rental in Porto, Portugal, with the one-way fee clearly included in his reservation. At pickup, the Europcar counter agent added $155 for the one-way fee, $155 for mandatory Premium Protection insurance, and a $97 Premium Station Surcharge despite his airport reservation. Europcar claimed only $243 of the prepayment was applied to the rental, with the rest going to Hotels.com as commission. Hotels.com initially provided only vague responses about the duplicate charges totaling $407.