BMW of North America is the United States importer of BMW luxury vehicles. BMW is also the parent brand for Mini and Rolls-Royce.
BMW USA Responsiveness rating
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What you need to know about BMW USA
BMW USA receives few complaints and most are resolved swiftly. Here’s a story about a title problem with one reader’s car. When this customer bought a faulty car, the dealership refused to help him repair it.
- BMW USA’s customer service response times can vary depending on the method of contact, the volume of inquiries, and the nature of the issue.
- You can resolve a problem with BMW USA with our insider guide or through our executive contacts.
- BMW USA’s customer service policies are standard. Here are our frequently asked questions about BMW USA.
BMW USA customer service response times
BMW USA’s customer service response times can vary depending on the method of contact, the volume of inquiries, and the nature of the issue. However, here’s a general idea of what to expect:
| Phone support | Response time: Phone inquiries typically take 1 to 30 minutes to receive a response. Phone number: Customers can contact BMW USA at (800) 831-1117. Availability: Phone support is available Monday to Thursday 9 a.m. to 9 p.m. Eastern time and Friday from 9 a.m. to 6 p.m. Eastern time. |
| Email support | Response time: Email inquiries typically take 1 to 5 business days to receive a response, although it can sometimes be longer if there’s a high volume of customer service requests. Email address: Customers can contact BMW USA through the “contact form” section on BMW USA’s website. |
| Live chat | Response time: BMW USA’s live chat support is operated by a bot. Availability: Live chat is available 24/7. |
| Social media | Response time: BMW USA is active on social media platforms such as Instagram, Facebook and X. Response times can range from a few hours to a day depending on the platform and the inquiry’s complexity. |
How to resolve a problem with BMW USA
This guide on how to solve a customer service problem will help you resolve most problems with the company. You can also refer to the executive contacts below or contact our advocacy team directly.
BMW USA mailing address
200 BMW Drive
Woodcliff Lake
BMW USA executive customer service contacts
Primary Contact
Shaun Bugbee
Executive Vice President, Operations
200 BMW Drive
Woodcliff Lake, NJ 07677-7731
shaun.bugbee@bmwusa.com
Also try: shaun.bugbee@bmw.com
Secondary Contact
Randy Watson
Vice President at BMW of North America
200 BMW Drive
Woodcliff Lake, NJ 07677-7731
randy.watson@bmwusa.com
Also try: randy.watson@bmw.com
Chief Executive
Sebastian Mackensen
CEO of BMW North America
200 BMW Drive
Woodcliff Lake, NJ 07677-7731
sebastian.mackensen@bmw.com
How can I contact BMW USA for assistance regarding BMW i vehicles and product-related questions?
BMW i concierge:
For BMW i related questions
(855) 236-1025
Monday to Friday 9 a.m. to 9 p.m. Eastern time.
BMW genius hotline:
For product-related questions
1-844-4GENIUS (844) 443-6487
How can I contact BMW USA customer service?
Call (800) 831-1117 or use BMW’s online contact form to send a message.
How can I cancel my purchase with BMW USA?
If you want to cancel a recently purchased vehicle, it’s a good idea to contact the dealership where you bought it as soon as you can. The cancellation rules might be different for each dealership.
How to get professional help with your BMW USA problem
If you need help with BMW USA, you can contact our advocacy team or just click the "Get Help" button. For immediate assistance, you can also send us a message on our Facebook group. Note: We do not charge for our advocacy.
Get HelpDISCLAIMER: The names, numbers and email addresses on this page are provided for informational purposes and are believed to be reliable. However, they should in no way be construed as a guarantee of their accuracy by Elliott.org. Company executives change their email addresses and phone numbers frequently to avoid contact with customers.
If an email address bounces or a phone number is wrong, please report it to us immediately through this form.