BMW USA

BMW of North America is the United States importer of BMW luxury vehicles. BMW is also the parent brand for Mini and Rolls-Royce.

Telephone
Customer service : (800) 831-1117
Mailing address
200 BMW Drive, Woodcliff Lake
NJ 07677-7731
Website
bmwusa.com

What you need to know about BMW USA

BMW USA receives few complaints and most are resolved swiftly. Here's a story about a title problem with one reader's car. When this customer bought a faulty car, the dealership refused to help him repair it.

How to resolve a problem with BMW USA

Try self-service first

Use our proven resolution methods, or BMW USA’s self-service links below.

Contact an executive

Start with the primary contact below, then escalate step by step if needed.

Get free advocacy help

Contact Elliott Advocacy for free mediation of unresolved complaints.

Note: If you’re having customer service trouble, please use our proven methods for fixing any consumer problem before contacting a manager.

We care about accuracy. If any of the following email addresses bounce back or the phone numbers are incorrect, please report it to us immediately through this form.

How fast does BMW USA respond?

Phone support
Phone inquiries typically take 1 to 30 minutes to receive a response.Phone number: Customers can contact BMW USA at (800) 831-1117.Availability: Phone support is available Monday to Thursday 9 a.m. to 9 p.m. Eastern time and Friday from 9 a.m. to 6 p.m. Eastern time.
Email support
Email inquiries typically take 1 to 5 business days to receive a response, although it can sometimes be longer if there’s a high volume of customer service requests. Email address: Customers can contact BMW USA through the "contact form" section on BMW USA's website.  
Live chat
BMW USA's live chat support is operated by a bot. Availability: Live chat is available 24/7.  
Social media
BMW USA is active on social media platforms such as Instagram, Facebook and X. Response times can range from a few hours to a day depending on the platform and the inquiry’s complexity.
Verified contacts

BMW USA customer service executives

Maintained by Elliott Advocacy and updated regularly. Here’s how we do it →

Primary
Shaun Bugbee
Executive Vice President, Operations
Secondary
Randy Watson
Vice President at BMW of North America
Chief Executive
Sebastian Mackensen
CEO of BMW North America

BMW USA customer service policies

BMW USA protects personal data through encryption, user authentication, and restricted access for authorized personnel and business partners who are contractually obligated to maintain confidentiality. They have also updated password policies, requiring case sensitivity and longer passwords as of March 31, 2023.    

BMW USA loyalty program

BMW USA's Loyalty Program provides financial incentives for returning customers who lease or purchase a new BMW through BMW Financial Services, and offering creditss varying by model.

Frequently asked questions about BMW USA

BMW i concierge: For BMW i related questions (855) 236-1025 Monday to Friday 9 a.m. to 9 p.m. Eastern time. bmwiconcierge@bmwusa.com BMW genius hotline: For product-related questions 1-844-4GENIUS (844) 443-6487 bmwgenius@bmwusa.com
Call (800) 831-1117 or use BMW's online contact form to send a message.
If you want to cancel a recently purchased vehicle, it's a good idea to contact the dealership where you bought it as soon as you can. The cancellation rules might be different for each dealership.

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