BMW Customer Service Contacts

BMW of North America is the United States importer of BMW luxury vehicles. BMW is also the parent brand for Mini and Rolls-Royce.

How to reach a person at BMW

Customer service: (800) 831-1117

BMW USA Responsiveness rating


The Elliott Responsiveness Rating scores companies based on how responsive they are to customers. Here's more information about our ratings.

What you need to know about BMW

BMW receives few complaints and most are resolved swiftly. Here’s a story about a title problem with one reader’s car. When this customer bought a faulty car, the dealership refused to help him repair it.

How to resolve a problem with BMW

This guide on how to solve a customer service problem will help you resolve most problems with the company. You can also refer to the executive contacts below or contact our advocacy team directly.

Note: If you’re having customer service trouble, please use our proven methods for fixing any consumer problem before contacting a manager.

BMW mailing address

300 Chestnut Ridge Road
Woodcliff Lake

BMW social media channels


BMW executive customer service contacts

Primary Contact
Richard Powers
Department Head Customer Relations and Services
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677-7731

Secondary Contact
Shaun Bugbee
Executive Vice President, Operations
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677-7731

Chief Executive
Sebastian Mackensen
CEO of BMW North America
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677-7731

Frequently asked questions about BMW

How can I contact BMW for assistance regarding BMW i vehicles and product-related questions?

BMW i concierge:
For BMW i related questions
(855) 236-1025
Monday to Friday 9 a.m. to 9 p.m. Eastern time.

BMW genius hotline:
For product-related questions
1-844-4GENIUS (844) 443-6487

How can I contact BMW customer service?

Call (800) 831-1117 or use BMW’s online contact form to send a message.

How can I cancel my purchase with BMW?

If you want to cancel a recently purchased vehicle, it’s a good idea to contact the dealership where you bought it as soon as you can. The cancellation rules might be different for each dealership.

How to get professional help with your BMW USA problem

If you need help with BMW USA, you can contact our advocacy team or just click the "Get Help" button. For immediate assistance, you can also send us a message on our Facebook group. Note: We do not charge for our advocacy.

Get Help

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