The ultimate punishment? Internet travel agency faces record fine for advertising violations

keyboard1The online travel agency Ultimate Fares faces $600,000 in government fines for failing to include taxes and service fees in its airfares, a U.S. Department of Transportation Administrative Law Judge has ruled. The fine would be the largest ever assessed for advertising violations, according to regulators.

Ultimate Fares is no stranger to complaints. You don’t have to look far to find customers who call it “101% fraud” and accusing it of having a “very bad reputation.”

But now the government is taking action.
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