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MARKETING AGREEMENT

Travelocity’s unexpected announcement last month that it has reached a strategic marketing agreement with longtime rival Expedia.

Will the Travelocity-Expedia deal be good for travelers?

January 23, 2024September 8, 2013 by Christopher Elliott

Depending on whom you talk to, Travelocity’s unexpected announcement last month that it has reached a strategic marketing agreement with longtime rival Expedia will either create a dominant new Internet travel agency, give consumers access to more hotel choices or raise prices.

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