GLOBAL DESTINATION SUSTAINABILITY INDEX

In Gothenburg, Sweden, sustainability is woven into the fabric of the city. From eco-friendly museums to Volvo’s green initiatives, Gothenburg has emerged as one of the most sustainable tourism destinations globally. Katarina Thorstensson, a local sustainability strategist, says they don’t even talk about it—it’s just part of life. But what exactly makes Gothenburg so sustainable? It’s a mix of economic viability, environmental protection, and cultural preservation. So, is Gothenburg setting the gold standard for sustainable travel, and how can other destinations learn from it?

How do you define sustainability? In Gothenburg, Sweden, it’s everywhere

March 29, 2025October 12, 2024 by Christopher Elliott

The City Museum in Gothenburg, Sweden, is one of several museums with an aggressive sustainability program.

Categories Destinations

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