Are you being fed a line? 5 secrets for breaking through the script

Marcinski/Shutterstock
Marcinski/Shutterstock
Talk to me.

That’s all customers like you want when they call a company. They want someone to talk to them.

But corporations don’t always talk back. Last week, I mentioned the second-generation form letters many consumers were getting. Turns out there’s a little more to the story.

For the better part of the last decade, large companies have scripted many of their most common call-center responses. What does that mean? Well basically, when you contact a company with a question, the agent can type in the issue into their computer and receive a “scripted” response that will answer the question. Then they read it back to you.

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