Does Priceline pre-check the travel insurance box “for your convenience”?

Joel Peterson says it does — or at least did — when he booked a hotel room through Priceline in February. He made a name-your-own-price bid, which he says was accepted, along with an unwanted trip insurance policy.

Pre-checking, or forcing travelers to “opt out” of a purchase, is a controversial e-commerce practice that drives customers away. It is, however, extremely profitable to the company doing it.
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