Joel Peterson says it does — or at least did — when he booked a hotel room through Priceline in February. He made a name-your-own-price bid, which he says was accepted, along with an unwanted trip insurance policy.
Pre-checking, or forcing travelers to “opt out” of a purchase, is a controversial e-commerce practice that drives customers away. It is, however, extremely profitable to the company doing it.
“Does Priceline pre-check the travel insurance box “for your convenience”?”