Will a Hotwire star dispute ruin my visit to Milwaukee?

When Brian Cross scored a “four star” hotel in Milwaukee recently through Hotwire, he assumed he’d be staying in an upscale property. But as I’ve noted in the past, Hotwire’s stars don’t necessarily compare to other established ratings systems.

And Hotwire — which doesn’t reveal the name of the hotel until after you’ve paid for it online — assigned him to The Ambassador in downtown Milwaukee. (Here’s how it stacks up on TripAdvisor and Google.) Cross also made a second booking at what he thought was a three-star hotel, with similarly disappointing results. He got a room at the Best Western.

“The Ambassador hotel is on the outskirts of downtown approximately 20 blocks away from the Milwaukee River, in a less than desirable neighborhood,” he says. “I would submit that due to the conditions of the neighborhood and the age of the hotel, you would not find many who would consider this location to be a four star hotel.”
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